After making its mark in the field of generative AI last year with the Firefly image generation model and Photoshop's generative fill function, Adobe once again demonstrated its strong strength in technological innovation. This time, Adobe launched a series of new AI agents and simultaneously released a powerful orchestration tool, all of which are deployed on the Adobe Experience Platform (AEP). Adobe not only performs well in the creative field, but this time it has also applied AI technology in depth to the optimization of customer experience, demonstrating its determination to fully deploy the AI field.
Each of the top ten AI agents launched by Adobe provides accurate solutions to the pain points of enterprises in customer interaction, content production, data management and website optimization. These agents have a clear division of labor and work together, aiming to take the customer experience to a whole new level. For example, the "Account Qualification Assessment Agent" can quickly evaluate the quality of sales leads, helping the sales team to more efficiently target high-potent customers; the "Audience Agent" is good at analyzing cross-channel customer interaction data, providing enterprises with deeper insights.
In addition, "Data Insight Agent" can extract valuable insights from massive data, while "Data Engineering Agent" provides solid technical support for data-driven decision-making. For marketers and creatives, the "content production agent" is undoubtedly a blessing. It can generate and assemble various marketing content on a large scale. Whether it is copywriting, pictures or video scripts, AI can provide strong support.
"Experimental agents" focus on stimulating new ideas and conducting results analysis, helping companies quantitatively evaluate the effectiveness of different marketing strategies. The "Journey Agent" and "Product Consultant Agent" are respectively responsible for carefully orchestrating cross-channel customer experiences, as well as recommending experiences and products that are more in line with their needs based on customers' behaviors and preferences.
It is particularly worth mentioning that the "Website Optimization Agent", which can automatically check and report link breaks, monitor website traffic and bounce rates, and make optimization suggestions. This agent not only works out of the box, but also comes with the function of finding failed backlinks to help companies avoid potential customer churn.
Loni Stark, vice president of strategy and product at Adobe, said in an interview that these agents will bring a disruptive experience to businesses and their customers. As customers continue to trust Adobe AI capabilities, companies are also exploring how to make these tools more automated and autonomous. These agents and orchestrators will work silently in the background and actively provide information and solutions to enterprises.
In addition to the powerful AI agent legion, Adobe has launched a new feature called Brand Concierge, designed to help businesses build websites that provide a personalized customer access experience. Imagine that when an old customer visits a hotel chain website again, the website can not only call him affectionately, but also actively push facilities information from specific places he is interested in based on his previous browsing records.
Ms. Stark revealed that although "Brand Concierge" is an agent-independent product, it can cleverly utilize existing agents, such as "product consultant agents". The latest data from Adobe Analytics shows that traffic from generative AI from US retail and travel websites has seen a staggering increase of 1200% and 1700% between July 2024 and February 2025, respectively. This shows that consumers are becoming more accustomed to interacting with AI-driven conversational experiences, which also lays a solid foundation for more personalized and prompt website experiences like "brand concierge".
Adobe is fully committed to the AI-powered customer experience field! They not only launched AI agents with different functions, but also innovatively launched personalized services such as "brand concierge". As for whether these "AI Transformers" and "Smart Butler" can truly help companies achieve a leap in customer experience, let's wait and see!