Apple recently faced a class action lawsuit in federal court in San Jose, California, where the plaintiff accused Apple of false advertising in the promotion of multiple "Apple Intelligence" features. The lawsuit was formally filed on Wednesday, with the plaintiff seeking compensation to consumers who purchased iPhones and other devices with Apple Intelligence capabilities. This incident has attracted widespread attention, especially in the technology industry and consumer groups.
According to the plaintiff’s complaint, they believe Apple’s ads set a clear and reasonable expectation for consumers that these revolutionary features will be fully available when the iPhone is released. However, the plaintiff said that the Apple smart functions that users actually experience are far from reaching the level of these publicity, and there are obvious restrictions, and some functions are even not implemented at all. "Apple's ads have caused consumers to mistakenly believe that these advanced AI features will be fully available when the product is released, but in fact, the features provided by the product are much lower than consumers' expectations, which seriously misleads consumers' understanding of their actual utility and performance."
The lawsuit comes as Apple is facing difficulties in its Apple Intelligence feature that is being launched to the market. According to Bloomberg, Apple CEO Tim Cook has lost confidence in the execution capabilities of John Jaandrea, the head of artificial intelligence in charge of product development. This has caused Apple to face considerable challenges in promoting these highly anticipated features and has also brought new pressure to the company. This internal problem may directly affect the development progress and quality of Apple Intelligence functions.
Consumers' trust and expectations for Apple are now facing tests, and the results of the lawsuit may affect Apple's future product promotion strategies and consumers' purchasing decisions. As a global technology giant, Apple's products have always been known for their innovation and high quality, but this incident undoubtedly had a certain impact on its brand image. How Apple deals with this lawsuit in the future and how it can adjust its product development and publicity strategies will become the focus of industry attention.
Key points:
- Apple was in a class action lawsuit over delays in the "Apple Intelligence" feature, and the plaintiff claimed there was a false advertising.
- The plaintiff believes that Apple's advertising misleads consumers and fails to implement the promotional function.
- Reports say that Apple CEO lacks confidence in the supervisors responsible for AI projects, which may affect product development.