Amazon has launched a new shopping assistant, Rufus, based on generative AI technology in the UK, bringing users a smarter and more convenient shopping experience. This AI assistant is built into the Amazon mobile app and is currently in the testing phase, and some users can already experience its powerful features. Rufus can understand and answer various shopping-related questions, such as product comparisons, recommendations and specific product details, significantly improving shopping efficiency. The editor of Downcodes will give you an in-depth understanding of the various functions of Rufus and how to use it.
Amazon has announced the launch of Rufus in the UK, a shopping assistant based on generative AI technology, which is now available for testing in the mobile app to some users. The assistant is trained to answer users' questions about shopping needs, products and comparisons, and recommends items based on users' needs, helping them more easily discover the products they need.
The launch of Rufus marks Amazon's further innovation in the field of AI. Over the past 25 years, Amazon has been actively using AI technology to improve customer experience. From personalized product recommendations to picking paths within warehouses to Alexa’s conversational capabilities, AI has been integrated into multiple Amazon services. With the introduction of generative AI, Amazon hopes to completely change the user's shopping experience.
Rufus is so powerful that users can get help by asking simple questions like "What do I need to make a smoothie?" or "Should I choose hiking boots or running shoes?" Whether it's broad product research or specific product comparisons , Rufus can make users’ shopping journey easier.
In addition, users can ask questions to get specific details about something, such as "Is this tennis racket suitable for beginners?" or "Is this jacket machine washable?" Rufus generates based on product information, customer reviews, and community Q&A. Corresponding answer.
For users who want to know about a certain product category, Rufus can provide guidance, such as "What are the types of headphones?" or "What are the types of coffee machines?" At the same time, users can also use Rufus to find products needed for specific occasions, such as “I want to start gardening indoors, what do I need?” Rufus will provide corresponding product categories and related questions to help users explore further.
If users want help navigating a specific product page, they can simply click the "What do customers say?" button to quickly see an overview of customer reviews. Users can also use Rufus to ask questions and get quick answers about the products they are viewing.
Rufus is now available to select customers, who can simply update their Amazon shopping app and click the Rufus icon in the lower right corner of the screen to turn on the AI shopping assistant.
Highlight:
1️⃣ Rufus is Amazon’s newly launched AI shopping assistant, designed to enhance users’ shopping experience.
2️⃣ Users can easily obtain product information, comparison options and personalized recommendations through Rufus.
3️⃣ Rufus is now open for testing to some users on the Amazon mobile app in the UK, and will be gradually promoted in the future.
The emergence of Rufus demonstrates Amazon's continued exploration in the application of AI technology to provide users with a smarter and more convenient shopping experience. I believe that as the technology continues to mature and functions are improved, Rufus will become an indispensable part of Amazon's shopping application. We look forward to Rufus bringing better services to global users in the future!