A recent global survey by Salesforce reveals an important issue for enterprises in the application of artificial intelligence technology: the lack of customer trust. The study, which covers 25 countries and involves 14,000 corporate buyers and consumers, shows that while customers are open to the application of AI, nearly half of respondents expressed doubts about whether companies can use AI ethically. This discovery emphasizes the importance of companies not neglecting customer trust when pursuing technological innovation.
The survey results further point out that companies need to take specific measures to improve transparency in AI use and ensure the ethical nature of technology applications. This not only includes a public explanation of the AI decision-making process, but also involves verification and review of AI results. Through these measures, companies can gradually build consumers' trust in AI technology, thereby occupying a favorable position in the fierce market competition.
In addition, the survey also recommends that companies strengthen communication with consumers to let customers understand how AI technology is used to improve services and products. This increase in transparency can not only enhance customers' trust in the brand, but also promote customers' acceptance and willingness to use AI technology. Enterprises should regard customer trust as a core element of AI technology application, rather than a victim in technology competitions.
In short, with the continuous advancement and widespread application of AI technology, the challenges faced by enterprises are not only technical, but also ethical and trustworthy. By increasing transparency and strengthening ethical standards, companies can maintain and enhance customer trust while ensuring technological innovation and achieve sustainable development.