Alipay recently fully integrated AI capabilities in its search function and launched an “intelligent assistant” to provide users with a smarter and more convenient service experience. This upgrade is not only reflected in the direct presentation of AI intelligent answers in the search results, but more importantly, it can provide one-click direct access to relevant government services, medical and health information, financial management advice, and popular event details based on the user's search keywords. Greatly improves user efficiency. Alipay's move marks an important step in the field of AI applications, deeply integrating AI technology into all aspects of users' daily lives.
Recently, some netizens discovered that in addition to familiar services and mini-program entrances when searching for keywords on Alipay, smart answer results from "intelligent assistants" have also been added at the core, and at the same time, users are provided with one-click direct access to available services. Since announcing the launch of Alipay's "Intelligent Assistant" in April and introducing AI financial butlers and AI medical assistants at the "2024 Digital China Construction Summit" in May, Alipay has played the "AI search" card in June.
AIbase testing found that when Alipay searches for keywords such as government services, medical health, financial management, and popular events, the results and services provided by AI can be triggered. Users can enter the government affairs interface, obtain financial advice, and learn about hot events with one click.
Thanks to the rich services and merchants on Alipay, Alipay Intelligent Assistant has not only "have a brain and mouth to talk" since its birth, but also "has hands and feet to do things", focusing on the user's eating, drinking, traveling, It can provide information and directly handle dozens of life scenarios such as traveling, doing errands, buying tickets, and entertainment.
Search has always been an important entrance for users to access the rich government life services and merchant mini-programs in Alipay. After Alipay search is connected to AI capabilities, it can better understand the true intention of users' search behavior, more directly provide users with the services or content they need, simplify the user's usage steps, and make Alipay's rich services and content better and more accurate. displayed in front of users.
With the access to AI capabilities and the continuous enrichment of videos, live broadcasts, hot spots, products and other related content in Alipay in the past two years, Alipay has also upgraded the structure of the search results page. The layout is simpler and the content is richer. Search theme pages, daily popular videos, discounts, and live broadcast aggregation pages are launched based on popular events such as college entrance examination scores, filling in volunteers, and the European Cup, making it more likely for users to obtain the content they want and get what they need when searching. Serve.
Xi Qing, head of Alipay’s search business, said: “The intelligent and content-based upgrade of Alipay’s search, on the one hand, hopes that users can obtain rich, accurate and useful information through smarter searches; on the other hand, we also hope that AI technology can be used through smarter searches. The low threshold is used by the public, allowing the dividends of technological development to benefit more people.”
The upgrade of Alipay's AI search reflects its determination to use AI technology to improve user experience and simplify service processes. It also demonstrates the growing influence of AI technology in practical applications. In the future, we have reason to expect Alipay to bring more innovations and surprises in the field of AI.