JD.com's artificial intelligence team recently won the Wu Wenjun Artificial Intelligence Science and Technology Award, the highest honor in the field of intelligent science and technology in China, for its "Multimodal interactive digital human key technologies and industrial applications". This achievement not only demonstrates JD's outstanding strength in the field of artificial intelligence, but also marks its continued leading position in technological innovation.
This is not the first time JD.com has achieved success in the field of artificial intelligence. As early as 2021 and 2022, JD.com won the awards for "key technologies for intelligent product matching and their applications in marketing" and "key technologies for task-based intelligent dialogue and interaction and large-scale industrial applications". This time he won the special prize again, further proving JD.com's deep accumulation and innovation capabilities in the research and development and application of artificial intelligence technology.
Multimodal interactive digital human technology is a cutting-edge technology that combines multiple modal technologies such as speech, semantics, and image. Due to its complexity and technical challenges, this field has always been at the forefront of research at home and abroad. JD.com's artificial intelligence team has made significant technological breakthroughs in this field, which are mainly reflected in three aspects: first, they proposed low-cost and high-fidelity human modeling technology, which effectively solved the problems of high cost and poor appearance in the past; second, the team innovatively proposed semantic consistent multimodal response technology, which overcomes the technical bottlenecks of multimodal semantic difficulty in aligning and weak response capabilities; finally, they also proposed multimodal natural behavior generation technology, which successfully solved the problem of difficult coordination of diverse behaviors of digital people in the interaction process and the lack of natural and realistic interaction experience.
It is worth mentioning that JD.com has officially launched the commercial application of multi-modal interactive digital people in 2024. Up to now, this technology has served 9,000 merchants and has brought sales growth of more than 14 billion yuan to merchants. This achievement not only demonstrates JD's strong strength in the application of artificial intelligence technology, but also lays a solid foundation for the further development and application of digital human technology in the future.