Recently, Apple announced a remarkable new feature that will introduce a summary of AI-generated app reviews in the upcoming iOS 18.4. This feature is designed to provide users with a more convenient application review browsing experience. According to Macworld, Apple plans to generate a brief summary of user comments for some App Store apps. Generated by advanced large language models, these summary can extract highlights and key information from user comments and summarize them into short paragraphs. Apple has detailed how this feature works on its developer website.
According to the examples provided by Apple, these AI-generated summary will be presented in a natural language way, first showing the user's positive evaluation of the application, and then mentioning negative feedback. Apple said the summary will be updated at least once a week to ensure that it can promptly reflect new user comments. In addition, users can also report possible problems with the feature by pressing and pressing and pressing on comments, thereby helping Apple further optimize this feature.
In the early stages, the AI-generated comment summary feature will first be available on the App Store in the United States, for applications and games that have been published in English and have sufficient reviews. Other countries and languages are scheduled to be released gradually later this year. This move follows Amazon's introduction of AI-generated review summary to its e-commerce websites in 2023. Amazon’s short paragraph summary is designed to highlight product features and customer sentiment and is located above the full review, providing users with a quick reference.
In theory, this comment summary feature can help users quickly get "highlights" of the app, saving time on browsing a lot of comments. However, this feature may also face the risk of being exploited by bad merchants, such as manipulating summary content by sucking comments. Based on personal experience using Amazon summary, its focus on positive aspects sometimes seems insincere enough. As a professional product reviewer, I think if there is a problem with a product, I usually mention these negative content first to ensure that users can fully understand the advantages and disadvantages of the product.
Key points: Apple will launch the AI-generated app review summary function in iOS 18.4. These summary will be updated weekly and will be launched initially on the App Store in the United States. However, this function may face the risk of being exploited by bad merchants, and further observation of its actual effects and user feedback is needed.