Article introduction of Wulin.com (www.vevb.com): In addition to developers, all links of the domestic industrial chain have made far more promotions to HTML5 than those announced by the outside world. For example, content providers are preparing for the content version of HTML5, which includes four major portals. Open platforms are working hard to support HTML5 applications. For example, Renren and Sina Weibo have launched HTML5 mobile versions.
October 11 is an exciting day for developers around the world who advocate HTML5 technology. On this day, Facebook released a mobile version that supports HTML5. This project, called Spartan, can be regarded as Facebook's gorgeous turn in mobile strategy: Although Facebook has made huge profits in social applications on the PC in the past, how can it migrate the PC to the mobile terminal and seek profit growth points on mobile phones? Due to the constraints of mobile web pages, Facebook had to cooperate with Apple to embed Facebook into various iPhone applications, but this means Facebook must pay Apple a 30% profit commission. But the release of the new version brought a turnaround to Facebook: users can open the game on Facebook with their smartphones and complete payments.
This makes game developers particularly excited. Zynga is one of them. On the night of the release of this mobile version, Zynga also held a press conference in San Francisco to announce plans to make money using Facebook's latest HTML5 mobile platform. Zynga has always been an active supporter of HTML5: in September last year, Zynga acquired the HTML5 game engine of game engine developer Dextrose, and released the first HTML5 game "Mafia Wars Atlantic City" running on mobile web pages in December of the same year. The download volume quickly exceeded 400,000 times.
Do you still remember the article "Web is dead, Internet is immortal" in Wired magazine a year ago? The author of this article believes that the APP Store model created by Apple will become popular, the Web application model will gradually decline, and the browser may disappear. However, this argument was immediately questioned by the industry: thanks to HTML5, the Web will not only not die, but will instead burst out its powerful vitality.
In fact, a battle for the first-mover advantage of HTML5 is quietly unfolding, and the most important roles are Google, Apple, Facebook, Microsoft, Adobe, Intel... almost all the Internet giants you know. This is related to their decisive position in the mobile Internet. There are more characters lurking in the dark waiting for opportunities to move. Perhaps HTML5 is no longer far from the road to reality from dreams.
Developer Opportunities
I hope that one day, we will no longer be distinguished from PC online game developers, web game developers, or mobile game developers. I hope we are just game developers. At a technology salon held by Baidu, Leiyou Technology CTO Zhao Fei said in a speech that his words resonated with most developers on the scene.
In the past, mobile application developers have been suffering from cross-platform development. Although there have been several mainstream platforms on smartphones so far: IOS, Android, Windows Phone7, etc., because it involves different operating systems and hardware standards, the funds and energy spent on different operating systems and models are almost equivalent to developing a new application, which still makes developers feel at a loss.
The fierce competition in the App Store also makes mobile phone developers' lives seem to be getting more and more sad. When developers around the world flock to Apple's app store, the golden age of developers in the app store has passed. How to make your works stand out in the vast ocean of application? This requires more promotional expenses and resources. Many times, developers have to be bound by the app store.
Fortunately, the cross-platform development and cross-platform promotion of HTML5 have solved the problems of developers. As a new web development language, HTML5 is significantly superior to the current HTML4 development language in terms of interactiveness, rich media applications, local operations, flash memory technology, etc., providing more dazzling effects and simpler programming methods, as if born for mobile applications. With HTML5, applications can run on browsers that support HTML5, and go beyond the operating system and do not need to download or install any plug-ins. Therefore, developers no longer face the problem of inconsistent operating system platform standards. In addition, because the application store is bypassed and distributed directly to the web page to the world, developers do not have to worry about their works being submerged in the ocean of the app store. While promoting on the web page, users can click on the application, and the subsequent promotion costs will become lower and lower. At present, HTML5 has basically been confirmed as the future direction of the basic technology architecture of the mobile Internet.
There are already some startups in China trying to seize the new opportunities brought by HTML5. Leiyou Technology, which is invested by Innovation Works, is such a company. Before 2010, Huang He, the founder of Leiyou Technology, served as product manager at Tencent and lived a comfortable life. But as a senior game developer, Huang He has experienced the rise and prosperity of web games and social games on the PC side. He believes that this phenomenon will repeat itself on mobile terminals again, especially the cross-platform performance of HTML5 allows mobile game developers to make more money. This became his reason for resigning from Tencent to start a business.