Koei Tecmo, a well-known Japanese game developer, recently revealed that although the company has long used traditional algorithmic artificial intelligence technology to improve game development efficiency, it still faces many challenges in applying the latest generative artificial intelligence to game development. This news has attracted widespread attention from the industry on the application of AI technology in game development.
Hisashi Koinuma, president and COO of Koei Tecmo, said in an interview that although the company has not yet integrated generative artificial intelligence into existing gaming products, it is actively testing various possible ways of integration in the future. Koinuma stressed that the company is full of expectations for the potential of generative artificial intelligence, but is also cautious about its practical application effects in game production.
At present, Koei Tecmo's R&D team is delving into the potential benefits of generative artificial intelligence in game production and assessing its contribution to improving game quality. This research not only involves technical exploration, but also includes comprehensive considerations in many aspects such as player experience, creative expression and development costs.
The introduction of generative artificial intelligence technology is expected to bring revolutionary changes to game development. For example, in terms of character design, scene generation, plot writing, etc., AI can greatly improve development efficiency and even create an unprecedented gaming experience. However, Koinuma also pointed out that how to ensure that the content generated by AI meets the overall style of the game and player expectations is still a difficult problem that needs to be solved.
This exploration by Koei Tecmo reflects the widespread interest and cautious attitude of the entire gaming industry in the application of AI technology. With the continuous advancement of technology, generative artificial intelligence is expected to play a more important role in future game development, but developers also need to find a balance between innovation and quality control.
Looking ahead, Koei Tecmo plans to continue to increase investment in the field of AI technology, and looks forward to finding the most suitable AI application solution for its own game development through continuous research and testing. This process will not only bring technological breakthroughs to the company, but will also provide valuable experience and reference for the entire gaming industry.