"Patterns for Sign Up & Ramp Up" was finished very early. The reason I wrote my reading notes today. After reading it carefully, I found that it is closer to community construction guidance that attracts registration and improves activity, and is a good material for research on active community membership.
Since I promised to write a reading review, let’s talk about something related to registration from my perspective. First, break down the skeleton of the entire article, and then combine it with the views to talk about my current feelings.
Registration is actually a bit boring task. The views mentioned in "Patterns for Sign Up & Ramp Up" are:
Give the user good reasons to joinAt first glance, it looks a bit of a marketing flavor, the essence of things remains unchanged, but human emotions can be reversed - giving users a good reason to register;
Make the sign-up process feel effortlessChanging the boring and annoying feeling is what we need to do: make the form or the entire registration process easy and effort-saving;
Don 't leave new users hangingThe meaning of this view in the entire article focuses on ways to improve activity - users do not complete their mission after completing their registration, and understanding new things in the community is just beginning;
Accelerate initial connection-makingIf activity begins from the previous point of view, then here is how to enable users to start living in the community, establish connections, such as contacting friends through the information they posted before, and truly experience the feeling of being close to each other in the world.
The skeleton structure of the whole article is a step-by-step behavioral guidance, which provides detailed annotations and guidance for the introduction of Facebook's members and maintaining community activity, and can be read through the manual. After reading, focus on work and sort out several rules for registration forms:
These general rules for form design, and the full explanation of the form by students from Yahoo, American students also cover them. They are all the most commonly used. To summarize them for reference by students, there are still many points that can be digged deeper in the guidance of activity. Press the Don't List here, and leave it for subsequent decomposition.