Article introduction of Wulin.com (www.vevb.com): What will HTML5 bring to enterprises?
HTML5 is a popular word in the Internet industry in recent years and is very popular. Microsoft IE Product General Manager Posted: The future network belongs to HTML5. During his lifetime, Jobs also predicted in an open letter to "Flash's My View" that new standards like HTML5, created in the mobile era, will win on mobile devices. Some people even made a high-profile announcement that the APP will perish within a few years and HTML5 will replace it. Strangely scary.
Such a revolutionary thing cannot be just the cup of tea for technical oters, and it should also make a difference in commercial applications. More specific: What exactly will HTML5 bring to the enterprise? In this article we have discussed the following:
1. Change the model and distribution of corporate online advertisingAdvertising is one of the main ways of corporate network marketing. For more than a decade, both display and interaction have been basically dominated by Adobe Flash. However, the multimedia features, three-dimensional, graphics and special effects of HTML5 web pages, and the dazzling browsing experience make HTML5 not only present amazing effects on computer browsers, but also more extraordinary on mobile devices. Apple has shut down Flash, which has contributed to the fire.
Sharp website owners have realized that HTML5 will become the new favorite of online advertising because HTML5 can do what Flash can do, and it can do better. In the future, the pattern and distribution of corporate online advertising will change due to HTML5, and Flash advertising will be gradually replaced by HTML5. And more and more abundant Internet advertisements will also emerge on the mobile side.
2. Mobile IT applications in traditional enterpriseNowadays, offices are filled with a large number of mobile smart terminals, and BYOD (employees bring their own equipment to work) will be a trend. After all, everyone is willing to work with the most suitable tools. However, most enterprise-level IT applications in China are still deployed on computers, and are limited to Windows only. It is never easy to refactor these traditional applications to the mobile platform in the form of native applications. The HTML5 standard is relatively standardized and simple to deploy, which will inevitably trigger the trend of mobile IT applications in traditional enterprises. Abroad, Israeli Gizmox company does this, helping companies convert traditional IT applications into HTML5 applications, and receives a $7.5 million financing led by Atlas Venture.
3. Help enterprises build application platformsHTML5 and the mobile Internet are now like glue. HTML5 has local storage functions, device compatibility, geolocation information and other features, which are very suitable for mobile development. Adaptive web design allows each web page to automatically adapt to different screens and automatically adjust the layout according to the screen size. Therefore, mobile developers are very interested in getting a treasure, and HTML5 is widely used in mobile websites.
But what a company can get is not just a mobile website. With HTML5, enterprises can build a Web APP application platform. In addition to displaying the brand image, it can also integrate multiple platform interfaces such as WeChat, Weibo, SMS, online customer service, and CRM systems to gather data and form a unified entrance to the mobile terminal. Further expand complex applications such as interactive marketing, membership management and even mobile malls. Then connect with the internal system...well, we are alive.
In short, HTML5 is a game of chess, and the commercial application has just begun. There are many segments here, which are enough to nourish a lot of to B companies. Especially the third point mentioned above, if the standardization problem can be solved, one or two enterprise-level mobile service giants will not be considered a shock to the friends.