Klarna, a leading online payment and retail service provider in Sweden, recently released a series of innovative features, the most notable of which is its AI image search tool "Shopping Lens". This tool allows users to quickly find purchases by taking photos, covering more than 10 million items, including clothing and electronics. The launch of this feature not only improves users' shopping experience, but also provides retailers with new sales channels.
In addition, Klarna has expanded its "Shoppable Video" feature to provide a personalized video experience, thereby improving consumer product discovery and product promotion. Through this function, users can directly purchase products while watching videos, greatly simplifying the shopping process and increasing the interactivity and fun of shopping.
The new feature also includes physical store product scanning, where users can obtain detailed information by scanning the product barcode. This feature not only facilitates consumers' shopping experience in physical stores, but also provides more product information to help consumers make smarter purchasing decisions.
Klarna also launched a cashback plan and a single sign-in solution to further improve the shopping experience. The cashback program provides users with additional shopping incentives, while a single sign-in solution simplifies users’ login process and improves shopping convenience and security.
The launch of these new features marks an important step for Klarna to enhance user experience and drive retail innovation. Through these innovations, Klarna not only consolidates its leadership in online payments and retail services, but also sets a new benchmark for the future retail industry.