At the 2025 Consumer Electronics Show (CES), NVIDIA brought a technological revolution, launching a personal AI supercomputer called "Project DIGITS". Although this device is small in size, its performance is extremely powerful, reaching a computing power of tens of trillions of times, and is hailed as the "super little giant" by the industry. This innovation not only demonstrates NVIDIA's leading position in AI technology, but also sets new standards for future computing devices.
The core of Project DIGITS is a super chip "GB10" developed in cooperation with MediaTek. The chip combines Blackwell GPU, a 20-core Arm architecture Grace CPU, 128GB of high-bandwidth memory (HBM) and 4TB of solid-state drives (SSD), ensuring its excellent computing performance. NVIDIA announced that the device will be priced at around $3,000 and is scheduled to be officially launched in May 2025, providing a cost-effective solution for AI research and small businesses.
In his research report, Ben Reitzes, an analyst at Melius Research, pointed out that the Project DIGITS launched by NVIDIA not only has outstanding performance but also has relatively affordable prices, which has attracted widespread attention in the industry. However, the target users of this device are not ordinary consumers, but small businesses, research institutions and educational institutions engaged in machine learning research. These users usually lack the funds to build data centers or purchase cloud computing resources, and Project DIGITS can just meet their basic needs and lower the cost threshold for AI development.
Reitzes further analyzed that the launch of Project DIGITS may be an important step for NVIDIA to enter the $50 billion PC and notebook chip market. In the future, NVIDIA may integrate more resources and may even develop its own operating systems, such as Windows systems, thereby occupying a larger share of the PC and notebook chip markets. This strategy not only demonstrates NVIDIA's technical strength, but also heralds its ambitions in the future computing device market.
Overall, the launch of Project DIGITS marks an important milestone in AI technology. It not only provides powerful computing tools for AI research and small businesses, but also lays a solid foundation for NVIDIA to compete in the future market. With the continuous development of AI technology, we have reason to believe that NVIDIA will continue to lead innovation and change in this field.