This article reports the news that cooperation negotiations between Apple and Meta on integrating AI models into the iPhone ultimately fell through. Apple ultimately abandoned the partnership due to privacy concerns and Meta's negative image on privacy. This move highlights the great importance Apple attaches to user data privacy and also reflects the privacy challenges faced by technology giants in AI applications.
According to Bloomberg, Apple held talks with Meta a few months ago to integrate its AI model into the iPhone, but ultimately decided to abandon the plan due to privacy concerns.
It was reported that Apple was in talks with several companies in March this year to explore integrating its models into devices, and Meta was one of them. However, Apple decided not to put Meta's AI model on the iPhone due to privacy concerns. The report also noted that partnering with the social network company wouldn't do much good for Apple's image, as the Cupertino-based company has continued to criticize Meta's privacy practices.
Earlier this month, Apple launched its own suite of AI capabilities, named Apple Intelligence. In addition, Apple also announced its cooperation with OpenAI to allow iPhone users to call ChatGPT through specific queries.
However, this collaboration is not exclusive, and Apple has expressed its willingness to integrate different AI models into its devices. At the Worldwide Developers Conference (WWDC), Apple confirmed that it will cooperate with Google to deploy Gemini.
While Meta may not be directly integrated into millions of devices, the company will rely on its own apps like Instagram, WhatsApp, Facebook and Messenger, which have billions of users around the world. On Monday, the company widely rolled out its Meta AI chatbot to users in India, its largest market in the world.
Highlight:
- Apple had discussed with Meta the possibility of integrating its AI model into the iPhone, but ultimately abandoned the plan due to privacy concerns.
- Apple has launched its own AI feature suite and cooperated with OpenAI to call ChatGPT on iPhone.
- Meta will rely on its own apps to promote its AI models among billions of users, rather than integrating them directly into devices.
Apple has chosen to prioritize user privacy, consistent with its brand image. Meta chooses to promote its AI through its own huge application ecosystem. Both different strategic choices are worthy of attention. In the future application and development of AI technology, privacy protection will continue to become an important issue.