Adobe has launched an improved Content Hub, a digital asset management system (DAM) integrated with Adobe Experience Manager (AEM) Assets. It helps businesses build libraries of images, videos, and other content to drive the creation of marketing campaigns and digital experiences. Content Hub is designed to increase efficiency and solve common problems in the content supply chain, such as difficulty finding assets, brand consistency issues, and a lack of insights that can be used for continuous improvement. It supports AI-generated content and provides analysis and governance controls to ensure the security of sensitive content.
According to Adobe, AEM Assets is used by the majority of the Fortune 50, including a number of large media, financial services and retail companies. Content Hub empowers brands to improve efficiency by reimagining how creative assets are used across the organization and with external partners. Teams can easily access all brand-approved assets through the new interface and access integrated design tools within their existing workflows using Adobe Express and Firefly for AI generation.
Content Hub eliminates inefficiencies by ensuring assets are reused correctly and inconsistencies are resolved. It also provides usage analytics and governance controls to support sensitive releases. Brands can optimize key components of their content supply chain. For most organizations, the content supply chain is often made up of disconnected workflows, teams, and systems where problems often arise.
Marketers are under increasing pressure to meet demand for content that is expected to surge in the coming years. Loni Stark, vice president of strategy and product at Adobe Experience Cloud, said brands must effectively manage assets to support a healthy content supply chain. Adobe Content Hub provides individuals with a user-friendly interface to find and regroup brand-related assets. It facilitates the production of fresh content for fast-growing channels such as social media and increases productivity.
Adobe Content Hub addresses several pain points faced by brands, including the challenge of finding relevant assets, creating experiences with brand-recognized assets, the need for centralized management control, and a lack of insights to drive continuous improvement. Through Content Hub, users can easily find brand-recognized assets and search using smart tags. They can remix assets within their workflow and transform them into new digital experiences. Content Hub also allows administrators to manage asset permissions through governance controls and provides content credentials to ensure AI-generated content meets brand standards. Additionally, asset usage analytics can help brands improve how assets are created.
For businesses, the expanded capabilities of Adobe Content Hub will provide additional editing capabilities to help creatives and designers focus on more strategic and high-value work. These enhancements will further support the work of these critical resources within the enterprise, shortening the planning and execution time of activities.
Highlights:
- Adobe has released a new and improved Content Hub, equipped with generative AI functions to help enterprises build digital asset management systems.
- Content Hub enables brands to reimagine how creative assets are used across the organization and with external partners, creating greater efficiencies.
- Adobe Content Hub addresses several pain points faced by brands, including the challenge of finding relevant assets, creating experiences with brand-recognized assets, the need for centralized management control, and a lack of insights to drive continuous improvement.
All in all, Adobe Content Hub solves many problems in content management for enterprises by providing powerful asset management, AI integration, and efficient workflows, helping enterprises create and manage digital assets more efficiently, thereby enhancing brand influence. Its improved features will further enhance enterprise content creation and management capabilities.