The editor of Downcodes takes you through the generative AI tools released by Amazon at the "Amazon Accelerate" event. These tools are designed to improve the consumer shopping experience and the operational efficiency of third-party sellers, covering multiple aspects such as personalized recommendations, AI video generation, image enhancement, and intelligent chat robots. They demonstrate Amazon’s aggressive stance in the field of AI and strive to Stay ahead of the curve in a highly competitive market. Let’s take a look at these exciting new features.
Recently, Amazon announced a series of impressive generative AI tools at its "Amazon Accelerate" event, aiming to provide a better shopping experience for consumers and third-party sellers.
One of the most notable features is personalized product recommendations on Amazon’s homepage based on customers’ preferences, search history, and purchase history. This means that the past method of only recommending "similar products" will be updated to provide larger product categories based on users' shopping habits, such as holiday events or sports-related products.
Amazon also plans to better reflect user interests in product descriptions. For example, for consumers who frequently search for gluten-free products, the word "gluten-free" will appear more prominently in the description of related products. In this way, users can find the products they are interested in more quickly.
New tools for third-party sellers are also quite interesting. Amazon has launched a free AI video generation tool. This tool generates videos based on product pictures and features, helping sellers conduct video marketing more conveniently and economically. According to a survey, 89% of consumers want to see more video content from brands, so this tool fills a market need.
Amazon has also added a new feature for live images in the image generator. Users can partially animate static images, such as adding a steam effect to a cup or making plants sway in the wind. Both new features are currently being tested with select advertisers in the U.S. and will be rolled out more broadly in the future.
There is also a chatbot called "Project Amelia" that is also being tested, designed to provide personalized recommendations and business analysis for third-party sellers. Sellers can ask Amelia about the status of their business, and the bot will return sales data, website traffic, and a summary of year-over-year performance. This feature is currently limited to a small number of U.S. retailers, but is expected to be available to more sellers in the coming weeks.
Overall, Amazon's wave of generative AI updates show that it's trying to catch up with other big players, such as Meta and Google, in a highly competitive industry. According to the report, Amazon also plans to use Anthropic's Claude AI to enhance Alexa's capabilities so that their AWS model will perform better in response to user needs.
Highlight:
Amazon launches personalized product recommendations based on customers' search and purchase history.
? New free AI video generation tool to help sellers improve video marketing effects.
The chatbot "Amelia" provides personalized suggestions to help sellers analyze their business.
This update of Amazon's AI tools demonstrates its determination to continue to innovate in the e-commerce field, and also brings a more convenient and efficient shopping and operating experience to consumers and sellers. In the future, with the continuous development of technology and the expansion of applications, I believe Amazon’s AI tools will bring us more surprises.