As the saying goes: "A good SEOer is a top editing master." However, soft articles are a headache for thousands of editors and SEOers. Many people always feel that there is nothing to write, and they are forced to actually write what they are responsible for. They don’t know how to position and select materials, so for the sake of the task, some people just randomly take materials from the Internet and write about time or topics with a high repetition rate. As everyone knows, there are actually a lot of materials and events around us, but it is difficult to connect them with what we are good at, so I have summarized some common aspects of killer soft articles for your reference.
First of all, you must understand the benefits of doing so. The power of killer soft articles is powerful. It can save a lot of expenses on the Internet and hiring personnel. Good soft articles can bring thousands of external links to the website and increase the website’s popularity. weight. It can also directly bring IP. If there is product advertisement in the soft article, it can also directly bring conversion rate. Spending a few hours writing a good soft article is better than doing the same repetitive work every day, and doing so will increase the work efficiency. It will definitely not be very high. If you insist on writing an soft article every day, learn the following aspects and practice, you will soon be a killer in the soft article world.
1: The accuracy and attractiveness of the title.
The accuracy of the title generally refers to quantitative words, so that people can clearly understand the organization of the article. Attractiveness is generally an adjective used to modify the article you write. After reading this, some people will say that this is a clickbait. In fact, it is not. The concept of clickbait is that the title is very attractive, but once it is entered, it may have nothing to do with the title or it may be an article of low quality. Take the title of this article as an example. , if my title is: How to write soft articles, it will make people feel that there is no temptation at first glance, and it will not reflect the competitiveness of the article, it will not attract the attention of readers, and everything starts with readers seeing a bunch of titles. Finally, how can you stand out from the many titles? Only if the title is novel and unique can readers decide whether they will read your article. Therefore, the first step to attract readers is to make your title stand out among the many titles and let readers There is a desire to click.
2: The content must be refreshing.
When the first step is successful and readers click in, the second step is to analyze the readership group, what kind of article you write, and what kind of group the audience is. What is the nature and scope of the content? The content must be novel, entertaining, or surprising. For example, the PR events compiled by NetEase editors are no longer updated, sometimes in a way that is contrary to the real society. , for example: the banning of Wong Lo Kat incident, etc. The problem illustrated by these successful cases is the novelty of the material and the use of reverse thinking. The material and the organization of the opinions and articles determine the readers' evaluation of your title. If it is not good, the readers will They will think that yours is just a headline and has no quality. It would be best if you can generate the materials yourself, but as far as I know, more people don't know how to collect materials. It is recommended that you package the materials on the Internet, but you should also be cautious.
3: Combine pictures and text, preferably video.
Generally speaking, if it is not a serialized novel, if the word count of the general soft article is too long and the serialization is not enough, such an article will be very difficult for readers to digest, because when the reader sees such a long article, he will have to consider whether to read it. To read your article, if it is accompanied by beautiful and relevant picture descriptions, sometimes readers will want to read this article just by seeing the picture, and the chance of this article being viewed will definitely be much greater.
4: Make a resource list, or package it (remember that the resources must have their own "advertisements"!).
Share the resources you have stored or integrated, usually for free, and then put your contact information or product brochures in the articles or resource packages. Promotion methods can be shared through QQ groups or forums. It can be disseminated through Weibo, blogs and other channels, and it can also be promoted with the help of other platforms.
5: Or write a tutorial that teaches people how to operate in detail.
Make a set of technical tutorials that you are good at, and don’t forget to put your own “advertising”. It is recommended that sometimes the free ones are not necessarily the best and most popular ones. Generally, we will prepare two types of tutorials with increasing technical content. The basic ones should be completely free and see the effect. If the effect is good, wait until the advanced tutorials. There are many Everyone knows that sometimes free is often the most expensive, so don’t give the tutorials you have written or recorded to others easily, because that way the long-term dissemination power will be very low, so let your readers put in some effort for you. , that’s how people are, they won’t cherish what they get easily.
6: Identify industry popularization problems and solve them.
Industry problems are common problems in your industry but have not been mentioned or solved yet. If you solve or provide suggestions, the article will quickly spread and influence the industry. Although this will restrict the industry, the effect will be very good.
7: A deeper dissection of the latest and hottest topics.
For popular topics, you can generally search for the most popular events or issues in Baidu Trending List, but the competitiveness is undeniably fierce, so your article must have a unique point of view, which can provide a deeper analysis of the topic, or You can put forward principles and theories that are contrary to the real society. Controversial topics are the best topics, but they must be well-founded or have theories to support your views. Otherwise, what you write will be negative soft articles and will be harmful to the website. It has a direct impact on the company. Don’t blame me for teaching you to write like this. In the end, you will have to handle crisis public relations.
At this point, basically if you can use it well, then I want to congratulate you, you are already a killer soft copy master. If readers have any questions, they can directly join our SEO or SEM QQ communication group to further discuss SEO or SEM.
Article technical support: China Digital Rural Network http://www.szncnet.cn/ Reprints must indicate the source, otherwise legal liability will be pursued (SEO QQ communication group: 123198151).
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