Maintaining a personal blog is easy, but a business blog is a little more complicated. Making your blog interesting and permeating your posts with products to achieve the desired results of online marketing is a challenge for most experts. These worries can become stumbling blocks for writers. Here are 30 blog marketing ideas for your online store that you may have never considered.
1. Post a post related to the topic of your website. If you sell children's products, make a post that kids will love; if you sell tote bags, make a cake in the shape of a tote bag. Pictures included!
2. Preview sales information. Provide a preview exclusive to your blog readers so they can see products and prices linked to on your blog. (Note: This tip also applies to email marketing.)
3. Introduce new product lines. What makes it different? What are its advantages? What are the best-selling products?
4. Support examples! Identify a popular activity that you identify with. Then talk about what you contributed, whether you donated money, or what kind of efforts you made. For example: recycling packaging bags to support green environmental protection. Call on your readers to join in.
5. Introduce your staff, your website or CSR team. Even make it a series, showcasing one staff member each week.
6. Write down the "pickup-shipping" process and precautions after the order arrives. My friend uploaded a video of the invoice usage process on MyCubanStore.com. Buy a shirt online and study the process yourself.
7. Share your celebration! Showcase the latest happenings at your online store, company picnic, or holiday party. This is a great way to put a human touch on your online store.
8. Talk about your website itself, not your company or business. This is a great way to gain exposure and links in the technical community. PlumberSurplus.com has an entire blog dedicated to this.
9. Use videos to showcase products. Show its purpose, how to use it, or the process of assembling the product, such as Zappos showing off their pencil sharpener.
10. Pay attention to the red carpet! See if you can find opportunities related to Hollywood. Web surfers love celebrities. If you don’t believe it, just take a look at the recent “most popular search phrases.” Have your products been worn by Su Rui? Or worn by Angelina? Brag about it, even if they don't buy from you. As long as you don’t lie to consumers that they have bought it, it’s fine.
11. Make a list (and check it twice). Just like this, blogs publish article lists that are easy to browse and popular with readers. Make a list about hot-selling products, or top tips for holiday living, or 5 ways to choose the perfect Christmas gift...you know what I mean.
12. Think about traveling! During the holidays, many people choose to travel. So, pick a place you've been to recently, show photos, and describe the place and interesting things that happened there. No matter where you are, find a way to display your products - clothing for travel, luggage for travel, toys or books for free time, or digital cameras for recording beautiful memories.
13. Start a competition. Create or draw a grand prize and give people a whole day to enter. Once they're enrolled, send them daily emails (with their permission of course) and remind them to come back to your site, and when they come back, show them some products they can purchase.
14. Simply show your office so your customers can get an impression of where you work. If a new office location is opened, show the process of building the new office location, from demolition to construction completion. People love videos of changing records!
15. Products displayed around a specific theme, such as the theme "Girls Like Pink" at the 1928 Jewelry Festival.
16. Write general posts for shoppers. What problems do most shoppers encounter? Consider these topics: price comparisons, avoiding shipping hurdles during the holidays, handling returns, international shipping, and more. Many topics are universal, no matter what product you sell.
17. Post questions to your blog that your customer service team will answer by phone or email. Keep the caller/emailer anonymous, although using their name feels familiar (you may not use their name unless you have permission.)
18. Share your corporate values, ideals, or culture. If that's all you talk about, it's boring. But you can embellish your corporate culture with more humane content to let readers know where you stand.
19. Pay attention to your parents or family. Offers ideas for togetherness time and family wellness. It’s okay to incorporate your product into it, but you don’t necessarily need to – that’s a great value proposition in itself. Parents make up a large proportion of online shoppers, so many readers will find this relevant to their lives.
20. Go back to the early days of the company and tell its history. Did it start in your garage? Do you have photos of the mountains of luggage in your driveway? Got a video of moving a batch of pretzels out of the kitchen oven? Share your grassroots start.
21. Fusion art. Feature works by local artists or comment on recent theater exhibitions. Position your company as part of the art.
22, a vote was held. Mainstream blogging platforms have many plug-ins and third-party polls. That's a great way to encourage readers to participate. You can view the results after voting, so you can get some interesting results.
23. Offer some great craft or DIY tips, like this “Homemade Terrarium Decoration” idea from free People.
24. Offer free downloads—desktop wallpaper images or coloring printable pages for kids—are popular ideas.
25, provide coupons! There's nothing better than offering your readers some real deals - real deals on merchandise that they can use on your online store.
26. Have you attended trade fairs or industry conferences? Include your travel journal and activities with photos.
27. Happy New Year! It's easy to implement and plan ahead: just wish your customers happy every important holiday of the year! Keep it short and concise; customers don’t want you to go into too much detail about the holiday.
28. Find out what topics your customers care about and blog about those topics. Patagonia discusses wildlife and the environment, while Etnies has videos of extreme sports and race results.
29. Online retailers all want to make money; customers all want to save money (even when spending money). Provide tips on how to save money when shopping online, such as: buying multiple products at the same retail store to save on shipping costs; signing up for a newsletter to receive coupons or discount codes, or offering bulk for a group of people buying together Discounts (e.g. clubs, schools, moms’ groups, etc.).
30. Upload funny videos. Or something not too funny? You decide.
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