There are many cases of how a company can use blog communication to create an image and brand. Huasuo, Fanke, and many large companies selling products have already involved blog promotion. Due to the spread of word-of-mouth interaction, there are many cases where brands have become popular on the Internet in a short period of time and formed explosive brand recognition. I believe that when you visit some blogs, you will also see advertisements from some businesses, selling clothes, promoting corporate brand image, etc.
Case
There used to be a video called "The Shocking Man Who Swallowed His Hands on the Beijing Subway". The famous blogger He Caitou mentioned the video of the man who threw his hands on the Beijing subway on his blog (The Past) and clarified that the mobile phone product promoted in this video is Sony Ericsson f305c. It is not the iPhone that people generally think of. It is believed that Sony Ericsson did a very bad free viral marketing for the iPhone, and then introduced the previous Chevrolet MM video and included the latter in the scope of successful Internet marketing cases.
Afterwards, another IT blogger Chen Zhong (employee of Sohu) affirmed the marketing effect of the video of the man throwing hands on the Beijing subway on his blog (Laughter), believing that his video consciously set a wrong perception for the audience, and then Then heavyweight Internet opinion leaders (such as He Caitou) will reveal the carefully arranged truth, making the audience suddenly realize that Sony Ericsson can be as cool as the IPhone. After seeing Chen Zhong's inference, He Caitou reacted a bit violently. He responded to Chen Zhong by name as if he had been scalded with boiling water. He strongly denied that there was any form of employment relationship between himself and Sony Ericsson. At the same time, he was completely different from the two people before. Denies the grassroots value of online marketing. Of course, we don’t know what the truth is, but we can see that if promoted in blogs, the effect will be stronger than traditional advertising.
promotion
Blog promotion is not an ugly thing. Many bloggers think that placing such advertisements in their blogs will affect their users. In fact, this will not have much impact. Because the person who writes the article already knows a lot about this field, as a columnist, if you don’t reprint the things written by the columnist, many people will reprint them. In other words, this is no longer an advertisement, but a dissemination of useful information to users. Knowledge. This is also an improvement on the shortcomings of traditional advertising, allowing users to get more information they need from the article. This also makes the information promoted by blogs more hidden and more interactive and word-of-mouth spread. From this point of view, the original intention of soft articles is to "deceive the audience". This is also the most criticized aspect of soft article promotion. No one likes to be fooled - no matter what the purpose. Therefore, the articles you write should be consistent with reality. For those who cannot write articles, you can directly leave it to the people of the A5 Blog Alliance. The articles of the A5 Blog Alliance are high-quality soft articles written by columnists that are helpful to users. In this way, users will find the article useful and will promote it through word-of-mouth.
value
What is the value of blog promotion? Here we need to talk about soft articles. A low-quality soft article will definitely be cursed by users, but good soft articles are helpful, interesting, controversial, and able to impress users. . And they will reprint the article and recommend it to other friends, fully achieving the effect of word-of-mouth interactive promotion. This will erupt from a central point and radiate out. Which will generate some curious users and convert them into consumers. In this way, compared with traditional advertising, the value of blog promotion is fully reflected. Not only can you introduce your products to users in more detail, but adding a few links to the article can also indirectly drive external links to the website and increase the weight of the website. .
The concept of blog promotion itself is neutral, and it should not be biased because of its name. Like advertising, the quality of blog promotion is also determined by factors such as the attractiveness of the content and the intensity of the promotion. We can judge whether an advertisement is good or bad, we can also judge whether an article is interesting or boring, and choose to share it or ignore it - the convenience brought by the Internet can completely copy the work for multiple dissemination, while traditional advertising or marketing is very difficult to This behavior is unlikely to occur. Likewise for blogs that you really like, when you find a good article on them, I think you will also copy it and spread it to your friends.
At least, everyone has to admit that this is much higher than hype and traditional advertising technology.
A5 Blog Alliance: Those who purchase this promotion service can contact QQ97063538 for beginners. If you want an intermediary, you can also contact us. Forum column address: http://bbs.admin5.com/forum-367-1.html