The word SNS has become extremely popular in recent years. Web games such as stealing food, parking, etc. have enriched the SNS community. Sometimes I don’t know whether to make more friends through SNS or to play games through SNS. , playing lonely. In fact, the role of SNS is not in games. Games can only improve netizens' adhesion to the website. I personally guess that in 2010, SNS websites will definitely develop into vertical fields.
1: Social network marketing is valued by more people. Through social network marketing, brand awareness and popularity are established, thereby increasing the sales ratio. This phenomenon emerges in endlessly, so it is particularly important to establish platforms in vertical fields, such as establishing SNS in the beauty industry. Netizens or merchants can establish personal brands and merchant brands through the Internet, and achieve more precise marketing.
2: Comprehensive SNS platforms are strongly suppressed. Currently, major websites have established comprehensive SNS platforms. They have the strength, economy, team, and technology, so it is really difficult to compete with them. We grassroots can use retreat to advance, establish platforms in vertical fields, segment SNS, attack from multiple points, and finally break through one by one.
3: A clearer profit model. The vertical SNS platform has a clearer profit model, including online marketing, physical product activities, etc. Of course, there are many other models, but I suggest that when establishing a platform, you should think about the profit model, and then implement it through the community. When it becomes bigger in the future, you can formalize the operation.
4: The rapid development of community e-commerce. E-commerce is currently developing in geometric figures. Community e-commerce will inevitably become a trend. Selling products through SNS platforms in vertical fields will also become mainstream. This model is gradually being adopted in the United States. Pay attention to.
If you enter the comprehensive market now, you will definitely be beaten to death, but if you enter the vertical market, it will definitely be a different world.
The article was written by Shi Mi, marketing director of www.bizcps.com .
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