With the arrival of 2010, the Internet is now full of summaries of 2009 and trend analysis of 2010. So at this time we will make a simple analysis and explanation of the operation of tourism websites in 2010. We will talk about it below. The practical application of "joint operation" in tourism websites.
1. What is joint operation?
I just searched for the so-called joint operation through Baidu and Google, but could not find a complete definition, so I will share my understanding and attack here:
Joint operation is a website operation method that maximizes the use of network resources and integrates them to better operate your own website.
When talking about joint operation of websites, we also have to mention integrated marketing here. 2010 will be the year of resource integration, whether it is travel websites or other websites. Whoever can integrate resources and make effective use of them will be able to achieve success in 2010. Be successful.
2. Why should joint operations be carried out?
If you want to know why we should adopt joint operation, we will take the Jindao Travel Agency website as an example to illustrate the benefits that joint operation can bring to the website. Please see the following analysis for details:
1. Joint operation is the effective integration of network resources;
2. The official website of Jindao Travel Agency was launched at the end of 2009. It is a one-stop vertical e-commerce website focusing on Macau hotel reservations and tourism peripheral services. At the beginning, the website was not well known, let alone any orders. However, through cooperation with other websites Through joint operations, the website currently receives dozens of successful orders every day and has become a very influential online hotel booking website in the field of hotel booking in Macau.
3. Joint operations can help you quickly embark on the road to success by leveraging the success of others, which can save time costs, labor costs, etc.
3. How to carry out joint operation of tourism websites
After the previous analysis and explanation of the concept of joint operation and the benefits of joint operation, you must also want to try to operate your own website using joint operation. The following will introduce several common joint operation models ( Take a hotel booking website as an example):
1. Carry out joint operations with search engines:
For example, purchase hotel keywords on Baidu and Google, so that potential customers can quickly and directly enter your hotel introduction and reservation page by searching for a certain business keyword;
2. Cooperate with industry websites or portal travel channels:
For example, there is a hotel and air ticket booking inquiry interface on the right side of the homepage of 163 Travel Channel. If you can provide hotel booking information in a certain area, you can conduct joint operations with 163 Travel Channel and use its users to expand your business. This Cooperation billing can be calculated by click or order.
3. Cooperate with small and medium-sized webmasters (local, industry)
My suggestion here is to consider CPS or CPC model billing. Of course, in order to save publicity costs, it is best to adopt the CPS model. The specific method can be to create an advertising alliance for the website. Users can obtain the code to place ads, preferably a Search query box.
4. Make full use of customers and website members
Let users participate in the promotion of the website and improve the effectiveness of word-of-mouth marketing. If users introduce friends to book hotels, a certain commission can be given based on the amount.
The above is just one of thousands of joint operation methods. We are just here to give you some suggestions and experience sharing.
Finally, I would like to say that the key to joint operation is precision marketing. Time is of the essence. I will talk about it today. You are welcome to reprint or communicate. Our website is www.00853.com . My contact information is: QQ627232888. E-mail: york.wei#222m.net, please keep this information, thank you)
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