creative analysis claude bedrock
1.0.0
Creative Intelligence : 문제에 대한 새로운 솔루션을 찾고 새로운 기술을 자동으로 만드는 능력. -Robert Sternberg (삼각 지능 이론, 1985)
창의적 지능 : 지적 유연하고 혁신적인 능력. -Robert Sternberg (삼각 지능 이론, 1985)
이 저장소에는 Amazon Bedrock에서 최신의 인류 Claude 3 제품군 Haiku, Sonnet 및 Opus를 보여주는 데 사용되는 유선형 응용 프로그램이 포함되어 있습니다. 이 앱은 원래 광고를 분석하고 새로운 창의적인 개념을 생성 해야하는 Adtech, Martech 및 광고 대행사를 위해 만들어졌습니다. 시작하려면 수행하려는 분석 작업을 설명하고 선택적으로 분석 할 컨텐츠를 업로드하십시오. 이 앱은 현재 여러 JPG, PNG, GIF, Webp, PDF, CSV, MD 또는 TXT 파일 업로드를 지원합니다. 유선 애플리케이션은 Amazon Bedrock의 의인성 클로드 메시지 API를 호출합니다. 모든 추론 매개 변수는이 링크를 참조하십시오.
UI 미리보기 :
샘플 응답 :
현재이 앱은 업로드를위한 다음 미디어 유형을 지원합니다.
애플리케이션을 시작하기 전에 CommandLine 또는 대체 인증 방법을 사용하여 AWS 자격 증명을 제공했는지 확인하십시오.
export AWS_ACCESS_KEY_ID= " <YOUR_AWS_ACCESS_KEY_ID> "
export AWS_SECRET_ACCESS_KEY= " <YOUR_AWS_SECRET_ACCESS_KEY> "
export AWS_SESSION_TOKEN= " <YOUR_AWS_SESSION_TOKEN> "가상 파이썬 환경 생성 (1x) :
python --version # I am using 3.12.x
python -m pip install virtualenv -U --break-system-packages
python -m venv .venv
source .venv/bin/activate파이썬 패키지 종속성 설치 :
python -m pip install pip -U
python -m pip install -r requirements.txt -U
# fixes loading issues...
deactivate
source .venv/bin/activate
streamlit --version간단한 응용 프로그램 실행 :
streamlit run app.py
--server.runOnSave true
--theme.base " light "
--theme.backgroundColor " #333333 "
--theme.primaryColor " #CCC8AA "
--theme.secondaryBackgroundColor " #777777 "
--ui.hideTopBar " true "
--client.toolbarMode " minimal "완료되면 가상 환경을 비활성화하고 삭제하십시오.
deactivate
rm -rf .venv |  |
 |  |
메르세데스-벤츠 차량에 대한 4 가지 공개 광고 분석을 제공합니다.
업로드 (4) JPEGS :
즉각적인:
체계:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
사용자:
Analyze these four print advertisements for Mercedes-Benz sedans, two in English and two in German. Identify at least 5 common creative elements that contribute to their success. Examine factors such as:
1. Visual design and imagery
2. Messaging and copywriting
3. Use of color, typography, and branding
4. Interactivity or multimedia components
5. Alignment with Mercedes-Benz's brand identity and positioning
For each element, describe how it is effectively utilized across the ads and explain why it is an impactful creative choice. Provide specific examples and insights to support your analysis. The goal is to uncover the key creative strategies that make these Mercedes-Benz ads compelling and effective.
Important: if no ads were provided, do not produce the analysis.
메르세데스-벤츠 "우리의 디자인 철학"을 사용하여 메르세데스-벤츠 차량에 대한 4 개의 공개 광고 분석을 제공합니다. Mercedes Benz_design Philosophy.txt 파일에서 찾을 수있는 웹 사이트의 컨텐츠.
업로드 (4) JPEGS :
체계:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
사용자:
Analyze these four successful print advertisements for Mercedes-Benz sedans, two in English and two in German. Identify common creative elements that contribute to their success. Explain how the elements align to Mercedes-Benz's design philosophy, described the mercedes_benz_design_philosophy.txt file.
의인성 Claude 3 모델을 사용하여 사용자의 초기 하위 최적 프롬프트를 향상시킵니다. 위와 동일한 작업, 메르세데스-벤츠 차량에 대한 4 개의 공개 광고 분석.
업로드 (4) JPEGS :
체계:
You are an expert at optimizing the performance of prompts for Anthropic Claude 3 large language models. Your job is to create concise and effective prompts that will ensure effective responses from a large language model.
사용자:
Provide an effective prompt to complete the following marketing analyst's task involving the accompany advertising samples:
<task>
Analyze these print advertisements and find some common creative elements. Some ads are in English and some are in German.
</task>
결과 메르세데스-벤츠 광고 분석을 사용하여 'Modern Luxury | Mercedes-Benz C-Class Sedans의 맨해튼 웹 사이트는 25-35 세 사이의 젊은 풍요로운 도시 커플을 대상으로합니다.
업로드 (2) PDFS :
체계:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
사용자:
Based on the following analysis of four successful Mercedes-Benz print advertisements, found in the document, mercedes_benz_ads_analysis.txt, describe a new and compelling design for a 'Large Leaderboard' size digital advertisement appearing on the 'Modern Luxury | Manhattan' website, for Mercedes-Benz C-Class Sedans, targeting young affluent urban couples between 25-35 years old. Use the online ad specs as a reference for the layout, described in the PDF, Ad_Specs_Modern_Luxury.pdf.
업로드 (1) TXT 파일 :
체계:
You are an expert at concisely and accurately summarizing documents.
사용자:
Summarize this document.
대부분의 기초 모델은 수학에 능숙하지 않습니다. 이 간단한 예에서는 일련의 숫자를 올바르게 추가 할 수 없습니다. 이 모델은 자신감있는 답변을 제공하지만 그 대답은 정확하지 않을 것입니다. 이 프롬프트는 답을 올바르게 계산할 수있는 프로그램을 작성합니다.
데이터 세트 소스 : https://www.kaggle.com/datasets/yasserh/advertising-sales-dataset
업로드 (1) CSV 파일 :
프롬프트 :
체계:
You are an experienced software developer, with a deep understanding of the different programming language and their libraries. You have significant experience in building complex applications that incorporate object-oriented programming, functional programming, data structures, and algorithms. You understand software design principles, best practices, and code optimization techniques. You regularly solve complex problems efficiently using your software development skills.
사용자:
Based on the Advertising Budget and Sales CSV file, write a Python program to calculate the total sales. Use the Pandas package.
사용자:
Based on the Advertising Budget and Sales CSV file, write a Java program to calculate the total sales.
사용자:
Based on the Advertising Budget and Sales CSV file, write a Node.js program to calculate the grand total of all TV, radio, and newspaper ad budgets. Use the csv-parser package.
사용자:
Based on the Advertising Budget and Sales CSV file, write a Python program to calculate the ratio of the grand total of TV, radio, and newspaper ad budgets to sales for ID 100. Use the Pandas package.
PayPal에 대한 창의적인 브리프를 분석하고 새로운 광고에 대한 세 가지 아이디어를 생성하십시오. 다운 스트림 시스템에 쉽게 섭취 할 수있는 잘 형성 된 JSON과 같은 구조화 된 응답을 출력하십시오.
업로드 (1) Webp 파일 :
체계:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
사용자:
Based on the following Creative Brief for PayPal, develop three compelling online digital advertisements. In your response, include a unique ad ID (UUID), headline, ad copy, call to action, and description of imagery for each. The ad copy should be 20 words or less.
Format the response as a series of JSON objects according to the template below.
{
"advertisements": [
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
},
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
},
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
}
]
}
예제 출력 :
{
"advertisements" : [
{
"id" : " ad-001-7b3c-4d2a-9f8e-1a2b3c4d5e6f " ,
"headline" : " Your Money, Your Way " ,
"ad_copy" : " Juggling school, work, and life? PayPal lets you receive money anytime, anywhere. Stay in control. " ,
"call_to_action" : " Sign Up Now " ,
"imagery" : " Split-screen image: one side shows a teenager studying, the other side shows the same teen receiving money on their smartphone. "
},
{
"id" : " ad-002-9e8d-4c2b-a1f7-2b3c4d5e6f7g " ,
"headline" : " Independence Starts Here " ,
"ad_copy" : " From allowance to part-time gigs, manage your money easily with PayPal. No credit card needed. " ,
"call_to_action" : " Get Started " ,
"imagery" : " Animated GIF showing a teen's PayPal balance increasing as they complete various tasks like walking a dog or tutoring. "
},
{
"id" : " ad-003-5a7f-4b6e-c3d2-3c4d5e6f7g8h " ,
"headline" : " Friends, Fun, Finances " ,
"ad_copy" : " Split costs, share expenses, and manage your money. PayPal: your social wallet for the digital age. " ,
"call_to_action" : " Join PayPal " ,
"imagery" : " Collage of teens enjoying activities together, with PayPal interface overlays showing easy money transfers between friends. "
}
]
}그래픽 디자이너로서 위의 예 5에서 생성 된 컨텐츠를 기반으로 광고의 레이아웃을 설명하십시오.
업로드 (1) Webp 파일 :
체계:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
사용자:
Based on the following headline, ad copy, call to action, and description of imagery, describe the design for a compelling online digital advertisement. The advertisement should be designed in a tall, portrait format, with a width of 300 pixels and a height of 600 pixels. The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
그래픽 디자이너로서 위의 예 5에서 생성 된 컨텐츠를 기반으로 광고의 레이아웃을 설명하십시오.
업로드 (1) Webp 파일 :
체계:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
사용자:
Based on the following headline, ad copy, call to action, and description of imagery, describe the design for a compelling online digital advertisement. The advertisement should be designed in a tall, portrait format, with a width of 300 pixels and a height of 600 pixels (1:2 tall format). The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
Write the response in a format that will be an effective prompt for generating an image of the advertisement with Midjourney. Important, include the flags '--ar 1:2 --q 2 --v 6.1' at the end of the response.
예제 MidJourney v6.1의 프롬프트 출력 예제 :
A compelling online digital advertisement for PayPal in a 300x600 pixel portrait format: 1. Background: Use a gradient background transitioning from PayPal's signature blue at the top to a light, fresh teal at the bottom. This creates a modern, youthful feel that appeals to the target audience of teenagers. 2. Header: At the top of the ad, place the PayPal logo in white, making it stand out against the blue background. 3. Main Image: In the center of the ad, feature a close-up of a teenager's hand holding a smartphone. The phone should display the PayPal app interface, showcasing its clean, user-friendly design. This image should take up about 40% of the ad space. 4. Headline: Above the main image, place the headline "Your Money, Your Control" in bold, white text. Use a modern, sans-serif font that appeals to younger audiences. 5. Ad Copy: Below the main image, include the ad copy "Take charge of your finances with PayPal. No complexities, just convenience." in smaller, easy-to-read white text. 6. Call-to-Action: At the bottom of the ad, create a bright, eye-catching button in PayPal's secondary color (likely a shade of yellow or orange) with the text "Download the App" in contrasting dark text. 7. Visual Elements: Incorporate subtle, modern graphic elements like thin lines or small geometric shapes in white or light colors to add visual interest without cluttering the design. These can be used to separate different sections of the ad. 8. Social Proof: If space allows, include small icons of popular social media platforms or logos of well-known brands that work with PayPal to reinforce trust and relevance. This design aligns with the creative brief by emphasizing PayPal as a virtual wallet that gives users control over their money, appealing to teenagers' desire for independence and simplicity in managing their finances. The smartphone imagery and modern design elements cater to the tech-savvy nature of the target audience, while the clear call-to-action encourages immediate engagement with the app. --ar 1:2 --q 2 --v 6.1
MidJourney v6.1의 레이아웃 예제 (2024 년 8 월) :
Black Forest Labs Flux1.1의 프롬프트 출력 예제 [Pro] :
A compelling online digital advertisement for PayPal in a 300 x 400 pixel tall, portrait format: 1. Background: Use a gradient background transitioning from PayPal's signature blue at the top to a light, fresh teal at the bottom. This creates a modern, youthful feel that appeals to the target audience of teenagers. 2. Header: At the top of the ad, place the PayPal logo in white, making it stand out against the blue background. 3. Main Image: In the center of the ad, features a close-up of a teenager's hand holding a smartphone. The phone should display the PayPal app interface, showcasing its clean, user-friendly design. This image should take up about 40% of the ad space. 4. Headline: Above the main image, place the headline "Your Money, Your Control" in bold, white text. Use a modern, sans-serif font that appeals to younger audiences. 5. Ad Copy: Below the main image, include the ad copy "Take charge of your finances with PayPal. No complexities, just convenience." in smaller, easier-to-read white text. 6. Call-to-Action: At the bottom of the ad, create a bright, eye-catching button in PayPal's secondary color (likely a shade of yellow or orange) with the text "Download the App" in contrasting dark text. 7. Visual Elements: Incorporate subtle, modern graphic elements like thin lines or small geometric shapes in white or light colors to add visual interest without cluttering the design. These can be used to separate different sections of the ad. 8. Social Proof: If space allows, include small icons of popular social media platforms or logos of well-known brands that work with PayPal to reinforce trust and relevance. This design aligns with the creative brief by emphasizing PayPal as a virtual wallet that gives users control over their money, appealing to teenagers' desire for independence and simplicity in managing their finances. The smartphone imagery and modern design elements cater to the tech-savvy nature of the target audience, while the clear call-to-action encourages immediate engagement with the app.
Black Forest Labs Flux1.1 [Pro] (2024 년 11 월)의 레이아웃 예 :
베개 패키지를 사용하여 위의 예 5에서 생성 된 콘텐츠를 기반으로 매력적인 온라인 디지털 광고를 만드는 Python 프로그램을 생성하십시오.
업로드 (1) Webp 파일 :
체계:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
사용자:
Write a Python program using the PILLOW package to create a compelling online digital advertisement based on the following headline, ad copy, call to action, and imagery description. The advertisement should be designed in a tall, portrait format, with a width of 400 pixels and a height of 600 pixels. The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
모든 이미지는 Amazon Titan Image Generator G1 V2 Foundation 모델을 사용하여 Amazon Bedrock에서 작성되었습니다.
스크립트 :
최종 디지털 광고의 예 :
Bedrock의 Claude 3 Sonnet 모델의 예제 응답 본문. 응답에는 입력 및 출력 토큰 수가 포함되어있어 비용을 추정하는 데 유용합니다.
{
"id" : " msg_017ntpirxuSGXfJMN1afGAXR " ,
"type" : " message " ,
"role" : " assistant " ,
"content" : [
{
"type" : " text " ,
"text" : " Here is a concise and effective positive prompt for analyzing the common creative elements across these Mercedes-Benz print advertisements, some in English and some in German: nn" Examine the visual design, messaging, and marketing approaches used across these Mercedes-Benz vehicle print ads. Identify recurring creative strategies, themes, and techniques employed to promote the brand's luxury automotive offerings to potential customers. Discuss how the ads aim to create desire and appeal through their imagery, copy, and overall artistic execution, while being mindful to objectively analyze the marketing without subjective judgement or bias. " "
}
],
"model" : " claude-3-sonnet-28k-20240229 " ,
"stop_reason" : " end_turn " ,
"stop_sequence" : null ,
"usage" : {
"input_tokens" : 1662 ,
"output_tokens" : 124
}
}{
"id" : " msg_01A6TxmM18XGTFJ6vMk7xnCg " ,
"type" : " message " ,
"role" : " assistant " ,
"content" : [
{
"type" : " text " ,
"text": "These Mercedes-Benz print advertisements showcase several compelling creative elements that contribute to their effectiveness in promoting the brand's luxury sedans:nn1. Striking visual imagery: All four ads feature high-quality, dramatic photography that showcases the vehicles in stylish and aspirational settings. The use of dynamic lighting, motion blur effects, and urban/futuristic backdrops creates a sense of sophistication and excitement around the cars.nn2. Impactful copywriting: The ads employ concise, evocative taglines and headlines that reinforce Mercedes-Benz's brand positioning around perfection, innovation, and superior performance. Examples include "The only thing that's not relative. Perfection." and "Glam turismo." The German copy like "Das Beste kennt keine Alternative" also conveys a premium, uncompromising message.nn3. Consistent branding elements: The iconic Mercedes-Benz tri-star logo is prominently featured in each ad, along with the brand's signature typography and color palette of silver, black, and blue tones. This strong brand identity ties the campaigns together cohesively.nn4. Focus on design and styling: The ads highlight the sleek, modern designs of the featured C-Class and S-Class models through artistic angles and attention to detail on elements like the sculpted bodies, alloy wheels, and LED lighting accents.nn5. Aspirational lifestyle positioning: While showcasing the vehicles themselves, the ads also subtly convey an aspirational, luxurious lifestyle through the sophisticated urban settings, use of motion and speed, and overall premium aesthetic. This aligns with Mercedes-Benz's high-end brand identity.nnOverall, these print ads leverage striking visuals, compelling copy, consistent branding, design-focused vehicle depictions, and an aspirational luxury positioning to create a cohesive, impactful campaign that effectively promotes Mercedes-Benz's premium sedan offerings."
}
],
"model" : " claude-3-sonnet-28k-20240229 " ,
"stop_reason" : " end_turn " ,
"stop_sequence" : null ,
"usage" : {
"input_tokens" : 1743 ,
"output_tokens" : 417
}
}이 저장소의 내용은 AWS (Amazon Web Services)를 포함한 과거 또는 현재 고용주가 아닌 내 견해를 나타냅니다. 모든 타사 라이브러리, 모듈, 플러그인 및 SDK는 해당 소유자의 속성입니다.
