creative analysis claude bedrock
1.0.0
الذكاء الإبداعي: القدرة على إيجاد حلول جديدة للمشاكل وجعل مهارات جديدة تلقائية. - روبرت ستيرنبرغ (النظرية الثلاثية للذكاء ، 1985)
الذكاء الإبداعي: القدرة على أن تكون مرنة فكريا ومبتكرة. - روبرت ستيرنبرغ (النظرية الثلاثية للذكاء ، 1985)
يحتوي هذا المستودع على تطبيق مبسط يستخدم لإظهار أحدث عائلة كلود 3 من الطرز المتعددة الوسائط ، Haiku ، Sonnet ، و Opus ، على Strock Amazon. تم إنشاء التطبيق في الأصل لوكالات AdTech و Martech و Advertising التي تحتاج إلى تحليل الإعلان وتوليد مفاهيم إبداعية جديدة. للبدء ، صف مهمة التحليل التي ترغب في تنفيذها وتحميل المحتوى اختياريًا ليتم تحليلها. يدعم التطبيق حاليًا تحميل ملفات JPG أو PNG أو GIF أو WebP أو PDF أو CSV أو MD أو TXT. يدعو التطبيق البطيء Amazon Bedrock Claud Claude API. الرجوع إلى هذا الرابط لجميع معلمات الاستدلال.
معاينة واجهة المستخدم:
استجابة العينة:
حاليًا ، يدعم هذا التطبيق أنواع الوسائط التالية للتحميل:
تأكد من تقديم بيانات اعتماد AWS الخاصة بك على سطر الأوامر ، أو باستخدام طريقة مصادقة بديلة ، قبل بدء التطبيق.
export AWS_ACCESS_KEY_ID= " <YOUR_AWS_ACCESS_KEY_ID> "
export AWS_SECRET_ACCESS_KEY= " <YOUR_AWS_SECRET_ACCESS_KEY> "
export AWS_SESSION_TOKEN= " <YOUR_AWS_SESSION_TOKEN> "إنشاء بيئة بيثون افتراضية (1x):
python --version # I am using 3.12.x
python -m pip install virtualenv -U --break-system-packages
python -m venv .venv
source .venv/bin/activateتثبيت تبعيات حزمة Python:
python -m pip install pip -U
python -m pip install -r requirements.txt -U
# fixes loading issues...
deactivate
source .venv/bin/activate
streamlit --versionقم بتشغيل تطبيق SPEREMLIT:
streamlit run app.py
--server.runOnSave true
--theme.base " light "
--theme.backgroundColor " #333333 "
--theme.primaryColor " #CCC8AA "
--theme.secondaryBackgroundColor " #777777 "
--ui.hideTopBar " true "
--client.toolbarMode " minimal "إلغاء تنشيط وحذف البيئة الافتراضية بمجرد الانتهاء:
deactivate
rm -rf .venv |  |
 |  |
يوفر تحليلًا لأربعة إعلانات عامة لمركبات مرسيدس بنز.
تحميل (4) jpegs:
اِسْتَدْعَى:
نظام:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
مستخدم:
Analyze these four print advertisements for Mercedes-Benz sedans, two in English and two in German. Identify at least 5 common creative elements that contribute to their success. Examine factors such as:
1. Visual design and imagery
2. Messaging and copywriting
3. Use of color, typography, and branding
4. Interactivity or multimedia components
5. Alignment with Mercedes-Benz's brand identity and positioning
For each element, describe how it is effectively utilized across the ads and explain why it is an impactful creative choice. Provide specific examples and insights to support your analysis. The goal is to uncover the key creative strategies that make these Mercedes-Benz ads compelling and effective.
Important: if no ads were provided, do not produce the analysis.
يقدم تحليلًا لأربعة إعلانات عامة لمركبات مرسيدس بنز باستخدام مرسيدس بنز "فلسفة التصميم لدينا". محتوى موقع الويب مرجعًا للتحليل ، والذي يمكن العثور عليه في ملف Mercedes Benz_Design Philosophy.txt.
تحميل (4) jpegs:
نظام:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
مستخدم:
Analyze these four successful print advertisements for Mercedes-Benz sedans, two in English and two in German. Identify common creative elements that contribute to their success. Explain how the elements align to Mercedes-Benz's design philosophy, described the mercedes_benz_design_philosophy.txt file.
قم بتحسين مطالبة المستخدم دون المستوى الأمثل للمستخدم باستخدام نموذج كلود 3 الأنثروبري. نفس المهمة على النحو الوارد أعلاه ، تحليل لأربعة إعلانات عامة لمركبات مرسيدس بنز.
تحميل (4) jpegs:
نظام:
You are an expert at optimizing the performance of prompts for Anthropic Claude 3 large language models. Your job is to create concise and effective prompts that will ensure effective responses from a large language model.
مستخدم:
Provide an effective prompt to complete the following marketing analyst's task involving the accompany advertising samples:
<task>
Analyze these print advertisements and find some common creative elements. Some ads are in English and some are in German.
</task>
باستخدام تحليل الإعلانات الناتج عن مرسيدس بنز لتصميم إعلان رقمي جديد "المتصدرين الكبير" يظهر على "الفخامة الحديثة | مانهاتن موقع سيارات السيدان مرسيدس بنز C-Class ، والتي تستهدف الأزواج الحضريين الشباب الذين تتراوح أعمارهم بين 25 و 35 عامًا.
تحميل (2) pdfs:
نظام:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
مستخدم:
Based on the following analysis of four successful Mercedes-Benz print advertisements, found in the document, mercedes_benz_ads_analysis.txt, describe a new and compelling design for a 'Large Leaderboard' size digital advertisement appearing on the 'Modern Luxury | Manhattan' website, for Mercedes-Benz C-Class Sedans, targeting young affluent urban couples between 25-35 years old. Use the online ad specs as a reference for the layout, described in the PDF, Ad_Specs_Modern_Luxury.pdf.
تحميل (1) ملف txt:
نظام:
You are an expert at concisely and accurately summarizing documents.
مستخدم:
Summarize this document.
معظم نماذج الأساس ليست جيدة في الرياضيات. في هذا المثال البسيط ، لا يمكنهم إضافة سلسلة من الأرقام بشكل صحيح. سيوفر النموذج إجابة واثقة ، لكن هذه الإجابة غير صحيحة على الأرجح. يكتب هذه المطالبة برنامجًا يمكنه حساب الإجابة بشكل صحيح.
مصدر مجموعة البيانات: https://www.kaggle.com/datasets/yasserh/advertising-sales-dataset
تحميل (1) ملف CSV:
مطالبات:
نظام:
You are an experienced software developer, with a deep understanding of the different programming language and their libraries. You have significant experience in building complex applications that incorporate object-oriented programming, functional programming, data structures, and algorithms. You understand software design principles, best practices, and code optimization techniques. You regularly solve complex problems efficiently using your software development skills.
مستخدم:
Based on the Advertising Budget and Sales CSV file, write a Python program to calculate the total sales. Use the Pandas package.
مستخدم:
Based on the Advertising Budget and Sales CSV file, write a Java program to calculate the total sales.
مستخدم:
Based on the Advertising Budget and Sales CSV file, write a Node.js program to calculate the grand total of all TV, radio, and newspaper ad budgets. Use the csv-parser package.
مستخدم:
Based on the Advertising Budget and Sales CSV file, write a Python program to calculate the ratio of the grand total of TV, radio, and newspaper ad budgets to sales for ID 100. Use the Pandas package.
قم بتحليل موجز إبداعي لـ PayPal وتوليد ثلاث أفكار للإعلانات الجديدة. إخراج استجابة منظمة بالإضافة إلى JSON التي تم تنظيمها بشكل جيد والتي يتم تناولها بسهولة في نظام المصب.
تحميل (1) ملف الويب:
نظام:
You are an experienced Creative Director at a top-tier advertising agency. You are an expert at advertising analysis, the process of examining advertising to understand its effects on consumers.
مستخدم:
Based on the following Creative Brief for PayPal, develop three compelling online digital advertisements. In your response, include a unique ad ID (UUID), headline, ad copy, call to action, and description of imagery for each. The ad copy should be 20 words or less.
Format the response as a series of JSON objects according to the template below.
{
"advertisements": [
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
},
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
},
{
"id": "",
"headline": "",
"ad_copy": "",
"call_to_action": "",
"imagery": ""
}
]
}
الإخراج مثال:
{
"advertisements" : [
{
"id" : " ad-001-7b3c-4d2a-9f8e-1a2b3c4d5e6f " ,
"headline" : " Your Money, Your Way " ,
"ad_copy" : " Juggling school, work, and life? PayPal lets you receive money anytime, anywhere. Stay in control. " ,
"call_to_action" : " Sign Up Now " ,
"imagery" : " Split-screen image: one side shows a teenager studying, the other side shows the same teen receiving money on their smartphone. "
},
{
"id" : " ad-002-9e8d-4c2b-a1f7-2b3c4d5e6f7g " ,
"headline" : " Independence Starts Here " ,
"ad_copy" : " From allowance to part-time gigs, manage your money easily with PayPal. No credit card needed. " ,
"call_to_action" : " Get Started " ,
"imagery" : " Animated GIF showing a teen's PayPal balance increasing as they complete various tasks like walking a dog or tutoring. "
},
{
"id" : " ad-003-5a7f-4b6e-c3d2-3c4d5e6f7g8h " ,
"headline" : " Friends, Fun, Finances " ,
"ad_copy" : " Split costs, share expenses, and manage your money. PayPal: your social wallet for the digital age. " ,
"call_to_action" : " Join PayPal " ,
"imagery" : " Collage of teens enjoying activities together, with PayPal interface overlays showing easy money transfers between friends. "
}
]
}كمصمم جرافيك ، صف تخطيط الإعلان ، استنادًا إلى المحتوى الذي تم إنشاؤه في المثال 5 ، أعلاه.
تحميل (1) ملف الويب:
نظام:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
مستخدم:
Based on the following headline, ad copy, call to action, and description of imagery, describe the design for a compelling online digital advertisement. The advertisement should be designed in a tall, portrait format, with a width of 300 pixels and a height of 600 pixels. The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
كمصمم جرافيك ، صف تخطيط الإعلان ، استنادًا إلى المحتوى الذي تم إنشاؤه في المثال 5 ، أعلاه.
تحميل (1) ملف الويب:
نظام:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
مستخدم:
Based on the following headline, ad copy, call to action, and description of imagery, describe the design for a compelling online digital advertisement. The advertisement should be designed in a tall, portrait format, with a width of 300 pixels and a height of 600 pixels (1:2 tall format). The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
Write the response in a format that will be an effective prompt for generating an image of the advertisement with Midjourney. Important, include the flags '--ar 1:2 --q 2 --v 6.1' at the end of the response.
مثال على الإخراج المطري لـ Midjourney V6.1:
A compelling online digital advertisement for PayPal in a 300x600 pixel portrait format: 1. Background: Use a gradient background transitioning from PayPal's signature blue at the top to a light, fresh teal at the bottom. This creates a modern, youthful feel that appeals to the target audience of teenagers. 2. Header: At the top of the ad, place the PayPal logo in white, making it stand out against the blue background. 3. Main Image: In the center of the ad, feature a close-up of a teenager's hand holding a smartphone. The phone should display the PayPal app interface, showcasing its clean, user-friendly design. This image should take up about 40% of the ad space. 4. Headline: Above the main image, place the headline "Your Money, Your Control" in bold, white text. Use a modern, sans-serif font that appeals to younger audiences. 5. Ad Copy: Below the main image, include the ad copy "Take charge of your finances with PayPal. No complexities, just convenience." in smaller, easy-to-read white text. 6. Call-to-Action: At the bottom of the ad, create a bright, eye-catching button in PayPal's secondary color (likely a shade of yellow or orange) with the text "Download the App" in contrasting dark text. 7. Visual Elements: Incorporate subtle, modern graphic elements like thin lines or small geometric shapes in white or light colors to add visual interest without cluttering the design. These can be used to separate different sections of the ad. 8. Social Proof: If space allows, include small icons of popular social media platforms or logos of well-known brands that work with PayPal to reinforce trust and relevance. This design aligns with the creative brief by emphasizing PayPal as a virtual wallet that gives users control over their money, appealing to teenagers' desire for independence and simplicity in managing their finances. The smartphone imagery and modern design elements cater to the tech-savvy nature of the target audience, while the clear call-to-action encourages immediate engagement with the app. --ar 1:2 --q 2 --v 6.1
مثال على تخطيطات من Midjourney v6.1 (أغسطس 2024):
مثال على الإخراج السريع لـ Black Forest Labs Flux1.1 [Pro]:
A compelling online digital advertisement for PayPal in a 300 x 400 pixel tall, portrait format: 1. Background: Use a gradient background transitioning from PayPal's signature blue at the top to a light, fresh teal at the bottom. This creates a modern, youthful feel that appeals to the target audience of teenagers. 2. Header: At the top of the ad, place the PayPal logo in white, making it stand out against the blue background. 3. Main Image: In the center of the ad, features a close-up of a teenager's hand holding a smartphone. The phone should display the PayPal app interface, showcasing its clean, user-friendly design. This image should take up about 40% of the ad space. 4. Headline: Above the main image, place the headline "Your Money, Your Control" in bold, white text. Use a modern, sans-serif font that appeals to younger audiences. 5. Ad Copy: Below the main image, include the ad copy "Take charge of your finances with PayPal. No complexities, just convenience." in smaller, easier-to-read white text. 6. Call-to-Action: At the bottom of the ad, create a bright, eye-catching button in PayPal's secondary color (likely a shade of yellow or orange) with the text "Download the App" in contrasting dark text. 7. Visual Elements: Incorporate subtle, modern graphic elements like thin lines or small geometric shapes in white or light colors to add visual interest without cluttering the design. These can be used to separate different sections of the ad. 8. Social Proof: If space allows, include small icons of popular social media platforms or logos of well-known brands that work with PayPal to reinforce trust and relevance. This design aligns with the creative brief by emphasizing PayPal as a virtual wallet that gives users control over their money, appealing to teenagers' desire for independence and simplicity in managing their finances. The smartphone imagery and modern design elements cater to the tech-savvy nature of the target audience, while the clear call-to-action encourages immediate engagement with the app.
مثال على التخطيطات من Black Forest Labs Flux1.1 [Pro] (نوفمبر 2024):
قم بإنشاء برنامج Python ، والذي يستخدم حزمة الوسائد لإنشاء إعلان رقمي مقنع عبر الإنترنت استنادًا إلى المحتوى الذي تم إنشاؤه في المثال 5 أعلاه.
تحميل (1) ملف الويب:
نظام:
You are a talented Graphic Designer at a top-tier advertising agency. You are experienced at developing effective advertising layout for multiple media types: print, mobile, and web.
مستخدم:
Write a Python program using the PILLOW package to create a compelling online digital advertisement based on the following headline, ad copy, call to action, and imagery description. The advertisement should be designed in a tall, portrait format, with a width of 400 pixels and a height of 600 pixels. The Creative Brief for PayPal is included for reference.
{
"id": "3e67f83a-5f3e-4b4f-8653-b1c3c6b7147e",
"headline": "Your Money, Your Control",
"ad_copy": "Take charge of your finances with PayPal. No complexities, just convenience.",
"call_to_action": "Download the App",
"imagery": "The ad depicts a teenager's hand holding a smartphone with the PayPal app open, showcasing the ease of managing money on the go."
}
تم إنشاء جميع الصور على صخور Amazon Bedrock باستخدام نموذج مؤسسة Amazon Titan Gendator G1 V2.
البرامج النصية:
أمثلة للإعلانات الرقمية النهائية:
مثال جسم الاستجابة من نموذج كلود 3 Sonnet على الأساس. لاحظ أن الاستجابات تتضمن أيضًا تعدادات الرمز المميز للمدخلات والمخرجات ، والتي مفيدة لتقدير التكاليف.
{
"id" : " msg_017ntpirxuSGXfJMN1afGAXR " ,
"type" : " message " ,
"role" : " assistant " ,
"content" : [
{
"type" : " text " ,
"text" : " Here is a concise and effective positive prompt for analyzing the common creative elements across these Mercedes-Benz print advertisements, some in English and some in German: nn" Examine the visual design, messaging, and marketing approaches used across these Mercedes-Benz vehicle print ads. Identify recurring creative strategies, themes, and techniques employed to promote the brand's luxury automotive offerings to potential customers. Discuss how the ads aim to create desire and appeal through their imagery, copy, and overall artistic execution, while being mindful to objectively analyze the marketing without subjective judgement or bias. " "
}
],
"model" : " claude-3-sonnet-28k-20240229 " ,
"stop_reason" : " end_turn " ,
"stop_sequence" : null ,
"usage" : {
"input_tokens" : 1662 ,
"output_tokens" : 124
}
}{
"id" : " msg_01A6TxmM18XGTFJ6vMk7xnCg " ,
"type" : " message " ,
"role" : " assistant " ,
"content" : [
{
"type" : " text " ,
"text": "These Mercedes-Benz print advertisements showcase several compelling creative elements that contribute to their effectiveness in promoting the brand's luxury sedans:nn1. Striking visual imagery: All four ads feature high-quality, dramatic photography that showcases the vehicles in stylish and aspirational settings. The use of dynamic lighting, motion blur effects, and urban/futuristic backdrops creates a sense of sophistication and excitement around the cars.nn2. Impactful copywriting: The ads employ concise, evocative taglines and headlines that reinforce Mercedes-Benz's brand positioning around perfection, innovation, and superior performance. Examples include "The only thing that's not relative. Perfection." and "Glam turismo." The German copy like "Das Beste kennt keine Alternative" also conveys a premium, uncompromising message.nn3. Consistent branding elements: The iconic Mercedes-Benz tri-star logo is prominently featured in each ad, along with the brand's signature typography and color palette of silver, black, and blue tones. This strong brand identity ties the campaigns together cohesively.nn4. Focus on design and styling: The ads highlight the sleek, modern designs of the featured C-Class and S-Class models through artistic angles and attention to detail on elements like the sculpted bodies, alloy wheels, and LED lighting accents.nn5. Aspirational lifestyle positioning: While showcasing the vehicles themselves, the ads also subtly convey an aspirational, luxurious lifestyle through the sophisticated urban settings, use of motion and speed, and overall premium aesthetic. This aligns with Mercedes-Benz's high-end brand identity.nnOverall, these print ads leverage striking visuals, compelling copy, consistent branding, design-focused vehicle depictions, and an aspirational luxury positioning to create a cohesive, impactful campaign that effectively promotes Mercedes-Benz's premium sedan offerings."
}
],
"model" : " claude-3-sonnet-28k-20240229 " ,
"stop_reason" : " end_turn " ,
"stop_sequence" : null ,
"usage" : {
"input_tokens" : 1743 ,
"output_tokens" : 417
}
}تمثل محتويات هذا المستودع وجهات نظراتي وليس لأصحاب العمل السابقين أو الحاليين ، بما في ذلك Amazon Web Services (AWS). جميع مكتبات الطرف الثالث والوحدات النمطية والمكونات الإضافية و SDKs هي ملك لأصحابها المعنيين.
