Hyperlinks enable people to jump instantly from page to page, or site to site. Such power can create anxiety.
超鏈接可以使訪問者從一個頁面跳轉至另外一個頁面，或從一個站點跳轉至另外一個站點。但是，這種頻繁的跳轉可能使人們產生焦慮。
To help users browse with confidence, links should be absolutely clear and explicit.
為了方便用戶更好的瀏覽頁面，超鏈接必須絕對的簡潔明了。
1. Text hyperlinks should be clearly distinguishable from normal text.
超鏈接文字必須與普通的內容文字相區別
2. Any mouseover behaviour should have a highlighting effect.
鼠標移動到超鏈接上時必須要顯示突出效果
3.Hyperlink content should be as short as possible, yet long enough to identify either:
超鏈接的具體內容必須要言簡意賅（短而精）：
<!--[if !supportLists]--> · <!--[endif]-->Where you'll go [跳轉地址]
<!--[if !supportLists]--> · <!--[endif]-->What you'll get [希望獲取什麼內容]
<!--[if !supportLists]--> · <!--[endif]-->What you want to happen [希望產生什麼效果]
4. Hyperlinks with different targets should be clearly distinguishable.
指向不同目標的超鏈接必須要清楚可辨
5. Hyperlinks should give an indication of any unanticipated consequences, eg:共8頁上一頁12345678下一頁