The entire process of website optimization is as follows:
1> Before building the website: Determine core keywords and long-tail keywords
2> Website building: Optimize the directory structure of the website (tree directory structure)
3> Build sitemap: sitemap.xml and sitemap.html
4> Write robots.txt to block some pages without content such as 404.htm from search engines (it can increase the weight of the website)
5>Log in the website to major search engines:
Method: Link bait can effectively increase the speed of inclusion (Google does online excerpting, and the home page of the website can usually be included within an hour. Baidu doesn’t know)
Baidu: www.baidu.com/search/url_submit.html
yahoo: search.help.cn.yahoo.com/h4_4.html
Google: http://www.google.com/addurl/?hl=zh-CN&continue=/addurl
MSN: http://search.msn.com/docs/submit.aspx?FORM=WSDD2
Zhongsou: http://ads.zhongsou.com/register/page.jsp
6> Import external links: anchor text external links
7> Tips for importing external links:
The following is provided by Teacher Bai Bing
1. Participate in forums and other communities
2. Publish articles (not only on your own website, but also on other websites and electronic magazines, etc. The author information in these articles will include links to the original sources.)
3. Provide free and useful online services (such as PR search tools)
4. Free download resources (such as source programs, blog templates, forums)
5. Write a blog (actively participating in the blogosphere is currently one of the better ways to attract external links)
6. Submit classified directories (such as hao123, etc., which are very helpful for website ranking and overcoming the GG sandbox)
7. Seek links to personal websites. (For example: websites of non-commercial institutions such as schools and scientific research)
8. Buy links (avoid completely irrelevant topics and links to the entire site)
9. Exchange connections (for GOOGLE, the value is getting lower and lower, but it will not be completely useless within a certain period of time)
10. Send press releases (obtain one-way connections, and news websites have higher weight)
11. Internet excerpts and bookmarks (submit news URL after registration, digg.com.cn can be added to the description, English digg.com)
12. Make full use of wiki encyclopedia (such as: Baidu Encyclopedia)
13. Connect Bait
(1) Conduct some industry surveys and publish meaningful research reports;
(2) Creative ideas; (make a small program to save users some time and find ways to help users)
(3) Something subversive or controversial. (such as establishing an anti-GOOGLE (certain industry) alliance)
(4) Do research and list all useful reference materials or application tools in the industry.
This article is provided by the webmaster of http://www.020zspk.com.cn.