Nowadays, more and more corporate websites and e-commerce websites are beginning to focus on online product promotion. Especially small and medium-sized enterprises cannot find suitable skills and promotion methods when promoting. When diagnosing the forum, I found that this problem is resonance. ! How can small and medium-sized enterprises be promoted effectively and bring more effective users? Today Yuanchuang will study how to optimize corporate websites!
Common mistakes made by corporate websites:
1. Use FLASH to make the homepage
2. The TITLE title only contains the company name.
3. No content updates
4. Insufficient functions
5. Not sure about the details
Now Yuanchuang will talk in detail about how to optimize corporate websites.
1. Use FLASH to make the home page. Generally, the website is only regarded as the display window of the enterprise on the Internet, so it simply pursues visual effects and uses a large number of FLASH elements. It should be said that this concept is good, but while pursuing visual effects, we must fully consider the user experience, corporate promotion effect and SEO. It is recommended to add the text description of the website in the appropriate location!
2. The website title must include website product keywords. When users search, they often search for keywords, not the company name. According to the search engine crawling principle, only relevant keywords in the title can be searched by users. The title position It is very precious, just like the "King of Earth".
3. The logo image must be marked with an alt description and linked to the homepage, which will help users access internal pages to click directly to the homepage!
4. Use less pictures and FALSH for navigation and use text as much as possible for navigation. Using FLASH for navigation first reduces the user experience because many user browsers block FLASH. Second, search engines cannot recognize the content in FLASH, so for search engines, your site has no navigation, and spiders will get lost when they come in.
5. The distribution of product keyword density should be reasonable. Search engines judge the theme of the website based on keyword density, which is generally between 2% and 8%. If the density is too low, the theme will not be prominent and it will affect the ranking; if the density is too high, there will be suspicion of cheating. , will be demoted or K!
6. Registration information and copyright information need to be added to the bottom of the website. When crawled by search engines, it proves that the website is legal. The more detailed the information, the higher the weight. One of the items in the Alexa ranking is website copyright information!
7. The website is static. Whether it is asp, php, jsp, .net and other dynamic programs, it needs to read and call the database content in order to display the data. Compared with the relatively large traffic, it increases the number of database reads and takes up a lot of space. Server resources affect website speed. Using the website to make it static directly eliminates the operation of reading the database, reduces links, and improves the website's response speed. Easier to crawl and easier to improve search engine SEO rankings
8. A website map needs to be established. For corporate websites that do not have much product content, the website map makes the entire website links clear at a glance, making it easier for readers to find the content they are looking for. It is also very good for search engines. First, it can provide links for web spiders to browse the entire website, pointing search engines to some dynamic pages and pages that are difficult to reach.
9. Website statistics, observe website keyword sources every day, analyze data, and analyze user needs!
10. Observe the website inclusion status and keyword ranking status every day.
Inside pages:
1. The article title, keywords, and description need to be set separately if necessary.
2. Try to focus on the website theme and include keywords in the article title.
3. When publishing product information, the source, time, and author must be filled in carefully. There is a certain degree of certainty in capturing and identifying the source and author information!
4. Keywords should appear reasonably in the header of the article.
5. Internal links, related links, popular products and other related internal links should be done well.
6. Indicate the copyright information of the article.
Yuanchuang has summarized some issues in corporate website optimization, hoping it will be helpful to everyone. When Yuanchuang is responsible for promoting and optimizing corporate websites, these are the most basic requirements. Once these are done, they will be of great help to website ranking and inclusion. The rest is time, product information updates, external links increase and other issues require a certain amount of endurance! Everyone is welcome to communicate with Yuanchuang!
Author information: Yuan Chuang, super moderator of Tui18.com and member of Blue Beacon. If you want to see more articles by the author, please search Yuanchuang SEO, or log on to lxysem.cn. Create a new operation/promotion communication group 15: 77038111 or SEO communication group: 7552748, welcome to join.
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