Websites need to be "people-oriented". Only by accurately grasping user needs can we create a website that users really like. If you do not consider user needs, no matter how beautiful the page of the website is designed or powerful, it can only be used as a decoration and cannot attract users, let alone turn the website users into your customers. Compared with website page and function planning, the importance of website column planning is often ignored. In fact, website column planning has a very direct relationship with the success or failure of the website. The website column has the following two functions, both of which are indispensable. First, summarize the main points and clarify the meaning of the topic. The Internet speed is getting faster and faster, the Internet information is becoming more and more abundant, but the browser is becoming less and less patient in browsing. Open the website for no more than 10 seconds. Once you cannot find the information you need, the website will be closed unceremoniously by the viewer. To make the viewer stop in a hurry, he must clearly give their website content a "outline", that is, the website column. The planning of the website column is actually a high degree of refining the website content. Even the most beautiful book, if it lacks a clear outline and structure, it may be submerged in the ocean of books. The same is true for websites. No matter how exciting the content of the website is, it is difficult to attract the attention of viewers if there is no accurate column refinement. Therefore, the column planning of the website must first be to "outline the main points and clarify the meaning", and to extract the content of each part of the website in the most concise language, and clearly tell the browser what the website is talking about, what information and functions it has. Second, guide the lost path and clearly navigate The more content a website has, the more likely it is for visitors to get lost. In addition to the role of "outline", the website column should also provide clear and intuitive guidance for viewers to help them easily reach all pages of the website. The navigation function of website columns usually includes the following four situations: 1. Global navigation Global navigation can help users go to any column of the website at any time. And you can easily jump to another column. Generally speaking, the location of the global navigation is fixed to reduce the time the viewer looks for. 2. Path navigation The path navigation displays the columns and paths of the user's browsing page, helping users access the upper and lower columns of the page, thereby gaining a more complete understanding of website information. 3. Quick navigation For old users of the website, they need to quickly reach the required columns. Quick navigation provides these users with intuitive column links, reducing the number of clicks and time of users, and improving browsing efficiency. 4. Related navigation In order to increase the user's stay time, website planners need to fully consider the needs of the browser and set up relevant navigation for the page so that the browser can easily go to the relevant pages they are following, thereby enhancing their understanding of the company and increasing the chance of cooperation. Ultimately, successful column planning is based on understanding user needs. The more accurate and in-depth the understanding of users and needs, the more attractive the website columns will be and the more potential customers it can retain. Website Page Planning Website Page is the ultimate expression layer of corporate website marketing strategies and the direct contact layer for users to visit the website. At the same time, the planning of the website page is also the easiest to cause disagreement among the project team: The web designer said: I know the standards of aesthetics best, and I have the most say in web design; The website developer said: I developed the website program and I know best how my program should be presented to users; Corporate decision makers say: I know my business and my customers best, and I can best judge what kind of website they need; The website planner said: The positioning and planning of the website comes from me, and I am the ultimate decision-making person; Everyone said nothing wrong, but everyone saw only one aspect of the problem. The most say in the evaluation of web design is of course the website users, but users cannot tell us clearly what kind of web page they want, and staying or leaving the website is the most direct way for them to express their opinions. In addition to listening to the opinions of various roles in the team, good website planners should also be good at capturing users' opinions from users' browsing behavior. In addition, it is recommended that website planners follow the following principles when planning web pages: 1. Comply with the customer's industry attributes and corporate characteristics. The moment a customer opens the web page, let the customer intuitively feel the concepts and characteristics that the company wants to convey, such as web page color, pictures, layout, etc. 2. In line with the user's browsing habits. Sort according to the importance of the web page content, allowing users to find the information they need with minimal eye movement and mouse movement. 3. In line with user habits. According to the usage habits of web users, the functions that users use most often are placed in a conspicuous location to facilitate users' search and use. 4. Copy the pictures and texts, highlight the key points. Users' awareness of pictures is much higher than their awareness of text. Appropriate use of pictures can increase users' attention. In addition, it is also important to establish the visual focus of the page, and too many distractions can overwhelm the user. 5. Benefit for SEO Reduce the use of FLASH and large images, and use more text and descriptions to make it easier for search engines to include websites and make it easier for users to find the content they need.