Website promotion is the core content of corporate Internet marketing. Therefore, the writing of website promotion plans can be said to be the key to the success or failure of corporate Internet marketing. How to write a truly executable website promotion plan?
The author believes that it is necessary to pay attention to the following points before starting to write a plan:
Before writing a plan, you must think clearly and straighten out your ideas. It is best to outline it. We should pay attention to the operability and practicality of the plan. There is no need to show off the rhetoric, just express the meaning clearly. Pay attention to basic formatting and layout techniques, avoid basic text errors, etc., and make it easy to circulate and discuss.
A complete website promotion plan should include the following contents:
First: The goals of each stage are clearly set.
1. Visit volume target.
2. Number of registered users.
3. The influence the brand wants to achieve.
4. Website ranking, PR, etc.
Only with clear goal guidance can goals at different stages be formulated more clearly
Second: Target population analysis.
1. Positioning of target groups.
2. Analyze the characteristics of the target group (including interests and hobbies).
Develop website promotion strategies and methods based on the consumer behavior habits of the target group.
Third: Understand and analyze competitors.
1. Always keep abreast of competitors’ trends (from technology research and development, profit strategies to advertising, etc.).
2. Analyze competitors’ strengths and weaknesses (technology, marketing, promotion, etc.).
Only by knowing ourselves and our enemies can we be able to emerge and even transcend in the fierce market economy.
Fourth: Promotion strategy and specific method selection.
Based on the results of market analysis and survey, determine the promotion strategy and list in detail the website promotion methods to be used, such as search engine login, blog marketing, email marketing, QQ group marketing, forum posting, soft article promotion, search engine promotion, event promotion , online advertising, etc., analyze the advantages, disadvantages and effects of each promotion method and how to apply it specifically.
Fifth: Time schedule and personnel schedule.
A good plan is only half the success of a truly executable plan. Therefore, it is necessary to draw a detailed plan schedule, control the progress of plan execution, list everything that needs to be completed in the promotion activities, and arrange specific personnel to be responsible. Implement and ensure that the plan is effectively implemented.
Sixth: Budget investment
Every promotion plan will definitely have a certain investment budget. It is necessary to maximize the promotion effect of limited funds through reasonable planning, so that every penny can truly help corporate promotion and avoid waste as much as possible. Develop an optimal combination plan to maximize the effect of promotion.
Seventh: Effect monitoring.
Do strict effect monitoring, monitor and track promotion measures in each time period, and help companies adjust promotion strategies in a timely manner.
Eighth: Preparation strategy.
The changes in the market will not change because of your plan. In addition to seeking the most suitable marketing plan, it is best to also have a risk preparation plan. Avoid being overwhelmed and helpless at critical moments.
Finally: A truly executable website promotion plan is not static. As a marketing planner, you must always pay attention to changes in the market. It is just one or more solutions to keep your website promotion at the best level by adjusting the plan in real time according to changes in the market and industry. Good plans can only achieve the expected results if they are effectively implemented.
This article comes from (http://www.21004.com Du Maoqing website promotion blog)