Many webmasters should have encountered the situation where their website was demoted by Baidu. Most people did not take correct measures after being demoted by Baidu, which caused great losses to the website. Webmasters should not panic when Baidu downgrades their rights. As long as they abide by the rules of the search engine game, they will be restored soon.
Let’s first take a look at the main manifestations of a website being downgraded:
1. The homepage snapshot is not updated for a long time or the snapshot is rolled back.
2. The ranking plummeted, from the previous good ranking to dozens of pages or no longer found.
3. Being K-sited, the number of included web pages has been greatly reduced or only the home page remains.
4. Your website cannot be found at all in search engines.
There are several common reasons why websites are demoted:
1. You should think about whether your website is keyword stuffed. Although keyword stuffing can deceive search engines and get good rankings in the short term, once it is discovered by search engines, the possibility of being demoted is very high. .
Therefore, if your website is demoted, you should check whether there is keyword stuffing in the title, description, and keywords of your website. If this is the problem, correct these settings immediately.
2. Is the content collected or original? Many people build websites. As soon as the locomotive starts, tens of thousands of pages come out. Then search engines include these pages, but search engines always dislike the collected sites. When you search the database and find that the content of your website is highly consistent with the content of other websites, your good days will be over. Therefore, if the content of your website is collected from a large amount of content, it should be said that it is "natural" to be demoted. At this time, what you have to do is to update more original content and try not to collect it. Remember, I would rather update one original article a week than collect 100 articles.
3. Is there illegal content on the website or has it been reported? If the content of your website is original but is illegal, it is normal for such a website to be demoted. Also, website content must not contain "Six He Lottery" or other illegal content. If netizens or your competitors report your site for having such illegal content, your site will be affected.
4. Has the website been revised or changed on a large scale? If your website has been revised, or the title and description of the website have been changed, it is normal for these rights to be reduced. However, this reduction is definitely temporary. As long as you insist on updating, it will generally Came back in about two weeks.
5. Export a large number of spam links? Did the website accidentally sell a few si service links? Did it establish friendly links with websites that were demoted? If you sold links and were demoted, then just accept it and dare Selling links has its day. If there is a problem with the friendly link, then clean it up.
6. Are the external links coming too fast? Don’t use mass blogging, and don’t make friendly links to 20 websites overnight. These external links are increasing too fast, let alone search engines, I can’t stand it . You deserve to be demoted if you use mass messaging. If the number of friendly links increases too fast, there is no problem. It will recover after a few days when the search engine adapts.
7. Other factors? Factors such as black links, website content that is not related to the website theme, and the use of clickers may reduce your authority.
Generally, the weight of a website has been demoted. As long as the above factors are combined and the right medicine is taken, the weight can be restored quickly.
This article comes from Huizhou SEO, original address: http://www.gubaiyou8.cn/post/161.html
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