When we work hard to build a website, we hope to put it into production immediately and hope to bring visitors from Google. And you have also optimized the website, but it does not give you the traffic effect you want.
Yes, Google includes all new websites into a sandbox (sanbox). This means that for a period of time, people will not be able to see your website on Google when they search for popular keywords with high traffic.
You may find it strange that after a new website is launched, it once ranked quite well for popular keywords, but suddenly disappeared after a month. At this time, you will immediately have a sense of fear - my website may be blocked. Or you doubt whether seo is useful. In fact, most likely your website has been sent to the Google sandbox.
Entering the sandbox is different from being blocked.
How to determine whether to enter the sandbox
In the Google search bar, enter site: wwwhfgxdyw.cn your website domain name. If there are no results but there have been results before, then your website is likely to be blocked. But if there are results, even just one article, it can prove that your website has not been blocked. Furthermore, if you enter less competitive keywords in the search bar, if Google displays your web link, then your website is likely to be in the sandbox. In addition, if your website has good rankings in other search engines but not only in Google, it is nine times out of ten that it is in the Google sandbox. (When I first built my first small website, I would site, site, site almost every day. The feeling of hoping to be indexed by various search engines as soon as possible is funny now when I think about it.
Why is my website in the sandbox?
There are two types of websites that will be included in the sandbox. One is that a new website, especially a new website, suddenly gets a large number of incoming links. One is that old websites suddenly add a large number of incoming links.
Why does suddenly getting a lot of links cause problems?
When Google calculates the PR value, it was mentioned that Google is more interested in incoming links as a reflection of the popularity of the website.
Google believes that a website that receives more votes, that is, a website that is linked to more by other websites, is more likely to be a good website. This principle is exploited by many unscrupulous webmasters, who create many useless links in an attempt to confuse Google's judgment. In particular, there are many website designers who create shoddy websites in a short period of time and use links to deceive Google's PR value and ranking to make money quickly! And when Google seizes these websites, these website designers have created a Approval of new websites to achieve the same purpose. In this way, Google's search reliability is greatly affected and it becomes a manipulated machine. In the early days, Google was not mentally prepared for this, which resulted in a large number of spam websites being ranked at the top. This is what led to the once-sensational Google "Florida Storm" and "Austin Storm" to clear out trash.
In order to deal with these speculations, Google decided to take countermeasures. The Google Sandbox began to appear in March 2004, half a year after the world-famous Google Florian Storm and Austin Storm. With the sandbox, Google still includes websites as quickly as in the past, and strives to obtain new information from new websites on the Internet, but it no longer trusts these new websites as before. All newly included websites have passed the "applicability period" or "observation period". After the test of time, if these websites can successfully pass the test of Google's multiple anti-spam filters, these websites will eventually be sent back to the search "ocean" to participate in normal ranking competitions.