In recent years, with the rapid development of artificial intelligence technology, more and more traditional hardware companies have begun to test the AI field. On March 19, Elvis Audio was officially renamed "Elvis Miaobo" and launched four new AI smart audio models, marking its transformation and upgrading in the audio industry. Not only are these new products connected to a variety of AI models, such as DeepSeek and Volcano Bean agents, they are also committed to evolving from a pure playback device to a smart speaker that can provide emotional companionship.
Among these four new products, the SR2MK2・AI smart radio is equipped with Xiaoya DJ AI Wensheng radio function, which can generate personalized radio content; the Little Prince OTR・AI smart speaker supports full voice interaction; while the Xiaodao AI digital human speaker combines K song mode and emotional companionship function, providing a diverse user experience. Unlike Xiaomi Xiaoai Speaker and Tmall Genie, which mainly serves as entrances to home smart devices, Elvis Miubo chose to focus on users' emotional needs and attract users through content.
Zeng Dejun, the founder of Elvis Miaobo, said that the key to success lies in serving users rather than becoming an accessory to smart home systems. Zeng Dejun believes that users do not necessarily need a speaker, but rich audio content. To meet this need, Elvis Miaobo will continue to explore differentiated sound quality and design, and will also use AI technology to gain a deeper understanding of users’ emotional needs.
Elvis Miaobo’s strategy is to not simply rely on existing big models on the market, but to combine its own content ecosystem to provide a personalized audio experience. For example, they are testing using the user's voiceprint to speculate on emotions and actively recommend suitable radio, podcasts, and music to users based on this. In the process of implementing these functions, Elvis Miaobo will also strive to provide a better sound quality experience than mobile phones.
Zeng Dejun predicts that the next generation of audio products will take shape within 3 to 5 years, and Elvis Miaobo is also working hard to maintain its market competitiveness. With the popularity of AI, Zeng Dejun believes that hardware companies must constantly adjust their strategies and find the right scenario and user experience in order to be invincible in this competition.