Recently, Apple has made major adjustments to its executive team to revitalize its AI strategy. This move comes after several months of lag in technology research and development, showing Apple's disappointment in current progress and urgent expectations for future development.
The focus of the restructuring is mainly on the Siri project, Apple's voice assistant. A series of important upgrades originally scheduled to be launched this year have now been postponed to 2026. This decision reflects Apple's sense of urgency in the face of increasingly fierce competition and technological bottlenecks.
It is understood that the executive restructuring is due to Apple CEO Tim Cook's dissatisfaction with the product R&D execution of former AI head John Giannandrea. To improve the situation, Apple appointed Mike Rockwell, vice president of Vision Products Group, to replace Jennandrea as the new head of the Siri development project. Rockwell, who was once the core developer of Vision Pro headsets, will report directly to Apple's software engineering director Craig Federici, marks the official departure of Siri project from Giannandrea's management.
In addition to the adjustments to the Siri project, Apple has also announced other important personnel changes, and Paul Mead, the former head of Vision Pro hardware engineering, will take over as head of the Vision Product Group. This series of personnel adjustments show Apple's determination to promote innovation and technological progress by reconfiguring leadership.
Key points:
Apple reorganized its executive team to enhance the execution of its artificial intelligence strategy.
Several Siri upgrade plans have been postponed to 2026, showing a lag in R&D progress.
Mike Rockwell succeeded the former head, marking a major adjustment for Apple in the field of AI.