Artificial intelligence search engine Perplexity recently released a compelling ad, in which the star Lee Jung-jae from "Squid Game" was invited as the protagonist. In this ad, Lee Jung-jae is trapped in a closed room and has to answer a series of questions to successfully escape. One of the highlights of the ad was a joke about a funny mistake made by Google AI robot last year, an idea that not only attracted the audience's attention, but also demonstrated the uniqueness of Perplexity.
In the ad, one of the questions Lee Jung-jae faces is “How to make cheese stick to pizza?” This question points directly to an artificial intelligence feature launched by Google last year that aims to leverage online search results to generate summary answers. However, the feature has caused widespread doubts among users, because one of the answers actually suggested mixing about 1/8 cup of Elmer glue into the sauce to achieve the adhesion effect of the cheese. This ridiculous suggestion made many people laugh and cry, and also became a joke in Perplexity advertising.
With the rise of emerging companies such as Perplexity, Google is also facing increased competitive pressure. To address this challenge, Google announced earlier this month that it would expand the scope of the AI overview so that more queries can see what AI generates. At the same time, Perplexity, as a product that calls itself the "Answer Engine", has recently been accused of plagiarizing content. This controversy makes Perplexity pay more attention to showing its uniqueness and reliability in advertising.
At the critical moment of the advertising, Lee Jung-jae took out his cell phone to find the answer. At first he asked a platform called "Poogle", but the results he got disappointed. He then turned to Perplexity, trying to find a more reliable answer. With the help of Perplexity’s AI assistant, the response he received was: “Use fresh, low-moisture mozzarella, don’t use glue.” This answer is not only scientific and reasonable, but also humorously points out Google AI’s mistakes, further strengthening Perplexity’s brand image.
This ad not only promotes Perplexity's search capabilities through entertainment, but also cleverly fights back in industry competition, attracting the attention of the audience with the help of star effect and sense of humor. In this way, Perplexity successfully stands out in the fierce market competition, demonstrating its unique advantages as an emerging AI search engine.
Key points:
Lee Jung-jae starred in Perplexity’s new ad, telling how he escaped by answering questions in a closed room.
Advertisements tease Google AI’s ridiculous suggestion last year – using glue to make cheese stick to pizza.
Perplexity demonstrates its search capabilities through entertainment, emphasizing the use of scientific answers rather than false suggestions.