Recently, a fraud incident about "AI unmanned live broadcast course" has attracted widespread attention. It is reported that after purchasing these courses, many mothers found that the course content was empty and frequently violated regulations during the live broadcast. In response to this, Douyin Vice President Li Liang published a public article on March 17, clearly stating that the Douyin platform strictly prohibits live broadcasts without anyone else, and reminds users to be careful not to be deceived.
It is understood that these so-called "AI unmanned live broadcast" course sellers were very enthusiastic during the course sales stage, but once they received the payment, they were cold and even refused to refund. When Jiupai News searched for "unmanned live broadcast" on social platforms, it found a lot of content about how to open an account and "avoid banning", and most of the inquiries in the comment area were directed to private chats. At the same time, there are also a lot of "pit avoidance" content on the platform, reminding users that "9 of the 10 unmanned live broadcasts are fake."
In his response, Li Liang emphasized that the Douyin platform clearly stipulates that unmanned live broadcasts are prohibited because this behavior has the risk of misleading consumers and will be dealt with seriously once discovered. He also pointed out that even if you do virtual live broadcasts, real-person real-name authentication must be performed on the platform and real-time interactions are driven by real-person. The platform does not allow interactions completely driven by artificial intelligence.
According to data disclosed by Li Liang, since 2024, the Douyin bioservice department has disposed of more than 170,000 unmanned live broadcast rooms, located 2,811 gang accounts, and cleared out 11 unmanned live broadcast institutions. Li Liang specifically reminds users not to believe in publicity such as "AI unmanned live broadcasts can make money by lying on their own" and "A mobile phone can make money by lying on their own", and it is not recommended to purchase unmanned live broadcast software and technology.