At the Beijing delegation delegation group meeting of the Third Session of the 14th National People's Congress held recently, Lei Jun, founder and CEO of Xiaomi Group, expressed his views on the online spoof incident he encountered during the National Day last year. Lei Jun mentioned that the National Day holiday lasted for seven days last year, but he found that a virtual image called "AI Lei Jun" appeared on the Internet, which insulted others on the Internet for eight consecutive days.
Lei Jun said that at first he was more tolerant of this kind of online spoof mentality and believed that netizens were joking. However, with the increase in related content, the quality continued to decline, which made him feel unpredictable, and many netizens expressed strong complaints about this. Lei Jun pointed out that when he wanted to protect his rights and interests through legal means, he found that there were no special laws and regulations for this situation, and he could only prosecute according to laws such as privacy, portrait rights and reputation rights, and the losses of these rights and interests are often difficult to quantify.
Lei Jun called on this and hoped that relevant departments could predict the new problems brought by artificial intelligence technology in advance and actively strengthen legislation. He mentioned that the development of AI technology has brought many opportunities and has also created considerable challenges. Lei Jun also said at the meeting that he would make five suggestions, including legislative recommendations for "AI face swap" and "sound-like" technologies, pointing out that the abuse of these technologies may cause violations of portrait rights and personal information.
In his speech, Lei Jun emphasized that the rapid development of artificial intelligence deep synthesis technology has made "AI face-changing" and "sound-like" more popular in film and television, advertising and other fields, but the abuse is becoming increasingly serious. He proposed that individual legislation on this type of technology should be accelerated, industry self-discipline should be strengthened, and responsibilities of all parties should be implemented. In addition, it is also very necessary to increase legal publicity and enhance public vigilance and discernment capabilities.

Key points:
Lei Jun mentioned at the meeting that he had encountered online spoofs, and the AI "Lei Jun" insulted others for eight days, which attracted widespread attention.
He called for targeted legislation to protect personal privacy and reputation rights, and face the challenges of AI technology.
Lei Jun will put forward five suggestions, focusing on the supervision of AI face swap and sound simula technology, and promoting the legislative process.