At the 2025 Global Mobile Conference (MWC2025), Honor’s new CEO Li Jian made his first public debut, releasing a new strategy called the “Honor Alpha Project”. This plan marks Honor’s determination to transform from a traditional smartphone manufacturer to a global artificial intelligence (AI) terminal ecosystem company. Li Jian announced at the press conference that Honor will invest US$10 billion in the next five years to jointly build a brand new AI device ecosystem with global partners.
Li Jian mentioned that the Alpha Plan will be implemented in three stages gradually. The first stage is to focus on smartphones. Honor will cooperate with major partners to break through technical boundaries, promote the popularization of agent-based artificial intelligence, and create a new market structure. The second stage is to build a smart ecosystem. Honor hopes to break the boundaries between various industries and create a comprehensive integrated era of physical artificial intelligence. Finally, the third phase will be committed to the construction of a smart world. In the era of general artificial intelligence (AGI), the Honor Project breaks through the limits of human potential and unites all forces to create a new paradigm of civilization.
It is worth noting that Li Jian was once a member of Huawei's Supervisory Board and vice chairman of New Honor, and his leadership marked a major transformation of Honor. In addition, it was also mentioned at the press conference that Honor Magic series mobile phones will provide up to 7 years of Android system and security update support. This commitment demonstrates Honor's confidence in product quality and responsibility to users.
Li Jian’s series of measures are intended to enhance Honor’s competitiveness in the global market and promote the long-term development of the brand. With the rapid development of artificial intelligence technology, Honor hopes to take this opportunity to accelerate technological innovation, meet the growing market demand, and strive to occupy an important position in the future technology ecosystem.
Key points:
Honor will invest US$10 billion in the next five years to fully build an AI ecosystem.
The Alpha Project is divided into three stages: smart phones, smart ecosystems and smart worlds.
The Honor Magic series phones will provide up to 7 years of Android system and security update support.