According to the latest news from Tech Planet, Douyin App is actively testing the AI capabilities of accessing Doubao and has opened two strategic portals for Doubao within the application. This move marks that ByteDance is accelerating its AI ecosystem layout and further integrating its resources. These two entrances are located in Douyin's short video interface and message list, respectively, aiming to completely break the traditional barriers between AI products and traffic platforms and provide users with a more convenient AI service experience.
Previously, when users used Doubao AI, they needed to jump out of the Douyin App before they could operate, which led to insufficient usage frequency and user stickiness. Through direct integration, Douyin can not only improve the AI capabilities of its own products, but also introduce a broader user traffic to Doubao, thereby achieving a win-win situation. At the same time, ByteDance is simultaneously promoting multiple AI product business lines, including Rubik's Cube Know, Jiyi, Xiaohe AI Doctor, etc., covering multiple fields such as information reading, medical care, and programming, showing a comprehensive AI product ecosystem.
This strategy is exactly the same as Tencent’s layout in the AI field. Tencent has successfully connected Tencent Yuanbao AI to products such as WeChat and has achieved remarkable results. As of March 3, Tencent Yuanbao ranked first in the Apple App Store free app rankings, while Doubao followed closely behind, ranking fourth. This phenomenon not only reflects the importance of AI technology in Internet products, but also reveals the fierce competition among major Internet giants in user traffic and usage time.
By seamlessly integrating AI capabilities into existing products, Internet giants are redefining users' digital interaction experience, opening up a new era of AI service ecosystem. This series of actions clearly demonstrates the great importance that Internet giants attach to the application of AI technology in the content ecosystem, indicating that AI technology will play an important role in more fields in the future, further promoting industry innovation and user experience improvement.