Google recently quietly released pricing information for its video-generating AI model Veo2, which has attracted widespread attention. Veo2 was first disclosed in December last year and is an advanced video generation tool that has attracted the attention of many users and industry experts with its powerful features and innovative technology.
According to Google's pricing page, using Veo2 costs 50 cents per second. This price may seem high, but it is still quite attractive given the high quality and technical content of its generated videos. In terms of minutes, the cost is $30, while the cost of video generation per hour is as high as $1,800. This pricing strategy undoubtedly provides new options for high-end users and professional creators.
Jon Barron, a researcher at Google DeepMind, made an interesting comparison of the price. He mentioned that the production budget for the highly anticipated Marvel movie "Avengers: Endgame" is as high as $356 million, equivalent to about $32,000 per second. Compared to this number, Veo2's pricing seems very cost-effective, especially when it comes to generating high-quality video content, which provides a more cost-effective solution.
Of course, users don't necessarily use every second of Veo-generated videos they pay for. Additionally, it is unlikely that Veo2 will make a three-hour “Avengers” epic movie right away. When announcing Veo2, Google emphasized its ability to generate short films lasting two minutes or more, which allows users to obtain high-quality video content in a shorter time. This feature is especially suitable for creators and marketers who need to quickly generate high-quality videos.
It is worth mentioning that OpenAI also recently launched its video generation model Sora, which subscribers need to pay $200 per month for ChatGPT Professional Edition to use. This makes Veo2's pricing relatively competitive in the market. For those who need to generate video content frequently, Veo2 provides a more flexible and economical option.
Overall, Veo2's video generation costs 50 cents per second and costs up to $1,800 per hour. Compared to the $32,000 production cost per second for the Marvel movie Avengers: Endgame, the price of Veo2 is very cost-effective. Meanwhile, OpenAI's Sora model subscription fee is $200 per month, and Veo2 has a competitive advantage in the market. Whether from a cost-effective or technological innovation perspective, Veo2 brings new possibilities to the field of video generation.