The Central Cyberspace Affairs Office recently released the focus of the rectification of the "Qinglang" series of special actions in 2025, aiming to further consolidate and improve the effectiveness of network governance. This action will focus on prominent problems that the people have strongly reflected, focus on solving difficulties and bottlenecks, and strengthen source management and basic management. At the same time, the action will also work hard to manage governance innovation and protect the rights and interests of netizens, crack down on all kinds of infringement and illegal acts, and create a clearer and orderly network environment.
The key rectification tasks of the "Qinglang" series of special operations in 2025 include multiple aspects. First, we will focus on rectifying the Internet environment during the Spring Festival, crack down on problems such as provoking extreme confrontations, fabricating false information, promoting vulgar and evil, promoting bad culture, and draining illegal activities, so as to ensure a healthy and orderly network environment during the festival.
Secondly, in response to the issue of false information released by "self-media", the action will focus on cracking down on the release of content that interferes with public opinion and misleads the public, standardize information labeling, prevent content from being fake and real, and strictly manage behaviors that lack qualifications and provide fake professional information, and ensure the dissemination of information content in key areas.
In the field of short videos, the action will severely crack down on malicious marketing activities, including false posing, false personality, false marketing and hype of controversial topics. At the same time, the labeling of information source and the labeling of fictional and deduced content will be strengthened to ensure the authenticity and transparency of short video content.
In response to the abuse of AI technology, the action will highlight AI technology management and information content management, strengthen the identification of the generation and synthesized content, crack down on the use of AI technology to generate and publish false information, implement online water army, standardize the network ecology of AI applications, and ensure the rational use of technology.
In addition, the action will also rectify the "black mouth" of enterprises-related networks, deal with problems such as collecting negative information, spreading rumors and slandering enterprises and entrepreneurs, engaging in false and false assessments, and slandering product and service quality, further optimize the business network environment, and protect the legitimate rights and interests of enterprises and entrepreneurs.
In terms of the network environment for minors, the action will strengthen the management of bad content involving minors, purify information content in key links such as children's smart devices, minor models, and minor zones, prevent the risks of intertwining online and offline, and protect the healthy growth of minors.
The chaos in online live broadcast rewards is also the key target of rectification of this action. The action will crack down on prominent problems such as using high cashbacks to attract rewards, emotional disguise to induce rewards, vulgar content to stimulate rewards, and minor rewards, strengthen the management of live broadcast reward functions, and ensure the healthy development of the live broadcast industry.
Finally, the action will rectify behaviors that maliciously provoke negative emotions, including using hot events to provoke extreme opposition to the group, promoting panic and anxiety by exaggerating false information and negative topics, and using bloody and violent images to provoke Internet hostility, seriously investigate and punish illegal marketing accounts, online water army and MCN institutions, and maintain the clarity of the cyberspace.
The head of relevant departments of the Central Cyberspace Affairs Office said that the tasks of the "Qingling" series of special operations will be promoted in an orderly manner, and key rectification content will be added according to actual conditions. At the same time, we will further strengthen the main responsibilities of all parties, continue to purify information content, standardize functional services, ensure that rectification work achieves practical results, and promote the continuous and positive development of the network ecology.