Recently, Xiaohongshu released the latest "Announcement on Progress in the Management Stage of Black and Gray Industry Accounts", announcing that in the past three months, the platform has disposed of more than 3.2 million black and gray industry accounts. This move marks an important step in Xiaohongshu in safeguarding the community ecology and user rights.
According to the announcement, as of February 17, 2023, Xiaohongshu's "Potato Butler" team discovered and processed 401 accounts with more than 100,000 fans and 9,215 accounts with more than 10,000 fans during the governance process. These data show that the influence of black and gray industry accounts in the community cannot be ignored. Xiaohongshu said that the governance work mainly focuses on two areas: black and gray production account and malicious marketing.
Black and gray production account refers to the fact that some gangs quickly increase the number of fans of their accounts by publishing homogeneous secondary film and television creation videos in batches. They then make profits by selling these accounts or posting false marketing content. In the past three months, the governance team has successfully disposed of more than 1 million black and gray production account accounts, effectively curbing the spread of this phenomenon.
It is worth noting that Xiaohongshu clearly pointed out in the announcement that the black and gray industry gang used AIGC large-scale model to generate homogeneous materials in batches, or adopted hot topics to follow the trend, and seriously disrupted the community ecology through super-large-scale matrix account maintenance. This behavior not only harms the platform's user experience, but also creates an unfair playing field for content creators and ordinary users.
In addition, malicious marketing of black and gray industries refers to these gangs using their accounts to sell illegal or gray goods and services. For example, provide "overdue negotiation" services to help debtors evade debts, or "divination metaphysics" services to pseudoscience. They will also conduct illegal marketing through multiple industries, use thousands of black and gray industry accounts to publish false and low-quality marketing content, affecting the normal order of the community. In the tourism and education industries, they even create "amateur characters" and guide users to purchase courses through false content, further exacerbating the unhealthy atmosphere in the community.
The focus of this governance action is to crack down on the use of AIGC big models to generate homogeneous materials and curb the spread of malicious marketing. Xiaohongshu said that it will continue to strengthen supervision of black and gray industry accounts in the future to maintain a good community ecology and ensure that users can share and obtain valuable content in a healthy and fair environment.
In general, Xiaohongshu's governance action on black and gray industry accounts not only demonstrates the platform's determination to maintain the community ecology, but also provides valuable experience for other social media platforms. Through continuous technological upgrades and strict regulatory measures, Xiaohongshu is expected to create a safer and more trustworthy social environment for users.