Hanzi often hears SEOer ask: What is the core technology of SEO? In addition to search engine algorithms and word segmentation technology, are there any more practical technologies that can make SEO simpler and present faster? The answer is: Yes. Many SEOers often only involve two aspects in the process of website optimization: content and links. Content and links are the two major elements of SEO. Although it is important, the code optimization of web pages is often ignored, and it seems that it is all about programmers. In fact, few programmers will know how to optimize code to make the code more friendly to search engines, and keyword rankings often come from the important information contained in html. The optimization of html can make search engine spiders more convenient to crawl web information, making the increase in website rankings just around the corner.
The result page presented by the search engine is an ordered list of websites. Each list displays a website with 3 basic elements, namely the title, the URL and the summary, where the summary needs to be generated from the web page body.
Many SEOers deliberately emphasize page static in the process of optimization. They believe this is more conducive to search engines to crawl content on website pages. After the page has changed from dynamic to static, the purpose is nothing more than hoping that search engines can like it and have more opportunities to be searched. However, most search engines currently include dynamic pages, and the number of sites using dynamic pages is much larger than the number of sites using static pages. If specific factors are taken into account, static pages can sometimes be more cost-effective.
Search engines do not have special likes and dislikes between static pages and dynamic pages. However, sometimes the parameter mechanism of dynamic pages is not conducive to search engines' inclusion, and static pages are easier to include themselves. In addition, static pages reduce system load to a certain extent, and improve page access speed, system performance and stability. Therefore, the author suggests that ordinary websites will be converted to static pages of html.
The degree of inner page optimization is an important factor in determining the ranking of main keywords. Generally speaking, except for part of the comprehensive traffic of a website comes from the home page, the rest comes from the keyword ranking of the inner page. Therefore, we all need to regard each web page as the home page, and optimize each inner page just like optimizing the home page, so that search engines think that every page of your website is very friendly.
Optimizing the inner page is actually very simple. After each update of the article, open the html code of each new web page in the background and first modify the meta. The following is a ZB of Hanzi Xiaozhu as an example. For example, the title selected on the home page contains more than 4 keywords. If it is too long, you need to rank these keywords. In addition to displaying the title of the article, the title of the inner page will also display the title of the home page later. Therefore, when netizens search for these titles, they will see that the title of the inner page is too long and almost impossible to display them all. This will not only make it difficult for spider to crawl data, but also will not be able to distinguish the theme and center of gravity of the web page (if only select 1-2 keywords on the home page title, it doesn’t matter). For example, the meta seen from the source file of www.hanziclub.com /post/seo5.html before optimization is:
Here, based on my experience, I particularly emphasize that the keywords contained in h3 in each web page can be set to different keywords. For example, the effect of h3 is displayed in the lower right corner of the article page is:
. The purpose of this is to enable the main keyword of the website to be displayed on each page, increasing the exposure rate, so that the ranking of the keyword will rise rapidly in the shortest possible time. Similarly, friendly links can be set in this way, so that external links can display as many keywords as possible on your website.
Generally, web page optimization mainly includes these key points, and everyone can constantly explore and summarize the others in practice. Of course, web page optimization is mainly for search engines to see, and you cannot cheat. The premise is still based on content strategy. Only by combining good content with streamlined code can a perfect web page be built.
Note: Hanzi Xiaozhu was affected by other K websites last month by other IPs, which slowed down the snapshot. I believe that after the next update, the website keyword ranking will lead all the way. At the same time, we welcome colleagues to join the Softwen Family: 157165476 to communicate and learn together.
The author Hanzi’s personal space This article only represents the author’s views and has nothing to do with the webmaster’s position.