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The new ASP concept does not refer to development tool ASP (ActiveX Server Pages), but to a new IT business model of application service providers. In layman's terms, the enterprise does not purchase application software, but rents the software in the form of leasing. The data and software are deployed on the ASP platform provided by the service provider, and the enterprise uses the software provided by the supplier through the Internet. For example, the email that everyone uses can be regarded as an ASP application.
The advantage of this method is that enterprises no longer need to invest a lot of money and time in construction for informatization, and can also avoid maintenance work during operation. Especially in the early stage of construction, enterprises need to purchase servers, select the purchased products and modify them according to their own needs. This process is not only time-consuming, labor-intensive, and financially consuming, but also has certain risks. Once the project fails, it is not only a loss of the company's financial resources and employees' manpower, but also an opportunity cost, which affects the benefits that may be brought by the company's investment in other directions, and also the losses caused by the hindering of the company's informatization process.
Moreover, the risk of enterprise informatization is not small. At present, the success rate of several major information technology projects (ERPs, OAs) in China is not high, and there are many failed projects.
The ASP method seems to be effective in avoiding this risk. When a company uses it, it only pays the rent according to the service life. If it is not suitable, the company can replace it in time and there will be no big losses.
So there is an optimistic prediction that ASP can solve 10% of the demands of large enterprises and 75% of the demands of small and medium-sized enterprises, and quote foreign data, indicating that ASP has had an impact on traditional ERP giants abroad.
But I think it is too early to be too optimistic about the application prospects of ASP in the country. Scepticism about ASP's ability to promote the informatization process of enterprises.
Because ASP is just a marketing method, this method solves the problem of using software more conveniently and at a lower risk for users. However, enterprise informatization is not aimed at using software, but through informatization, it brings various management improvements to enterprises, thereby generating corresponding benefits.
For example, a furniture factory of my friend once used a very simple software to break down the after-sales problems of the company, and the first is to break down the responsibility.
Decompose the responsibilities that arise into each corresponding link, whether there are any problems when the designer designs, whether the person who reviews the design reviews, whether there are any problems during production, whether there are any problems during storage, and what is the problem when the materials during production are not supplied in a timely manner, each link has a clear responsible person. The second is to decompose the costs incurred in solving after-sales problems.
What processes are needed, and the cost of each process is the same. The sharing ratio is determined based on the responsibility and cost. The company assumes part of the management responsibility, and the rest is borne by the corresponding responsible person. After using this tool software for three months, the total after-sales cost of more than 9,000 yuan per month was reduced to more than 4,000 yuan. In addition to saving costs, customer satisfaction has been improved and waste of manpower and material resources has been reduced.
Although this is a very small management application project, it is also a successful case. In this case, it is not software that really makes the project successful, but management. Although the company is not big, the original management is relatively complete. Otherwise, responsibility analysis and cost decomposition will be difficult to achieve fairness, and it will be difficult to implement it and will be contradicted by design and production personnel. In this case, software is just a tool that makes the workload smaller and easier to complete in time. The basis for the success of this project is consistent with the management level of users and the customer has a certain degree of maturity. If such companies benefit from the project, they will naturally increase the intensity of informatization. For example, the companies in this case have their own software developed when opening orders, designing and using Yuanfang, and using Zhixing ERP in management, and each tool software allows the company to benefit from the use.
The failure cases I know are all investing a lot of money and manpower and material resources to implement. After the system was launched, it found that not only did not play the expected role, but it caused complaints from various departments. In the end, it had to go offline again, or just leave a look to deal with the inspection, but used the original method to operate it in time. In these failed cases, whether the reason is because of the service provider’s insufficient service capabilities or the lack of customer maturity, the inability to bring benefits to customers will lead to the hindering of the enterprise’s informatization process.
Relatively speaking, software launch is only the beginning, not the end of enterprise informatization. But I once met a project manager of an ERP and told me that their ERP success rate was 80%. When I looked at him with skepticism, he explained to me confidently that the standard for our project success is to recover 80% of the project funds. If the company is doing projects with this mentality, I don’t know how many vital projects they can have, and they will sweat for their customers.
For enterprises, software is just a tool, not a goal. The use of a new tool will inevitably be accompanied by changes in the process of the enterprise in all aspects. This is a system project that combines management and technology. If software manufacturers want to truly develop, they should improve their ability to provide users with high-quality solutions. The ASP platform only solves the problem of a sales channel. On the other hand, if the service is not done well, it will be quickly abandoned by users. The increase in popularity and market share does not mean that the reputation is improved, nor does it mean that the products and enterprises have stronger vitality.
Share: The meaning, functions and choices of ASP Literally speaking, ASP contains three meanings: 1. Active: ASP uses Microsoft's ActiveX technology. ActiveX (COM) technology is an important foundation for Microsoft software today. It adopts the technology of encapsulating objects and calling objects by programs, simplifying programming and enhancing processes