On today's social media platforms, especially Xiaohongshu, we often see a particularly popular form of graphics and texts. These pictures and texts are usually backgrounded with concise hand-painted illustrations, and are paired with text that can resonate widely. This type of content can often receive a lot of likes and collections, and has become a hot topic on the platform. Today, we will explore in-depth how to create such popular accounts and analyze the secrets of success behind them.
First, choosing a suitable benchmark account is the first step to success. Taking "One Small Volume" as an example, although the number of fans of this account does not reach 10,000, the content data it published is very stable, and the number of likes and collections is quite considerable. By analyzing such accounts, we can find that the picture of their works is usually very simple, with white as the background, with cartoon characters located at the bottom of the picture, with a large area of white space above, and copywriting added at the top. This layout is not only beautiful, but also effectively attracts users' attention.
Next, the creation of copywriting is the key to the success of such accounts. Copywriting needs to be able to touch people's hearts and resonate with users. There are two main ways to obtain such copywriting: one is to search for related keywords through mainstream short video platforms, such as "Healing Copywriting" or "Human Sober", and select copywriting with more likes and comments to copy; the other is to use AI tools to generate new content based on the existing copywriting style. This method not only ensures the originality of the copywriting, but also improves creative efficiency.
Finally, making pictures is the last step to completing this type of graphic content. Using AI painting tools, such as midjourney, you can formulate a prompt word template based on the determined painting style and picture composition. By replacing the main part in the template, you can quickly generate pictures that match the style. For example, if you need to draw a little girl holding a flower, you can create based on the prompt word template to ensure consistency in the picture style. After the production is completed, use PS or other image processing tools to adjust the picture and add appropriate text and tags to make the content more attractive.
Through the above steps, we can effectively create a popular Xiaohongshu account and publish graphic and text content that can resonate with each other. This not only attracts a lot of attention and interaction, but also builds a certain brand influence on social media. In the future, with the continuous advancement of AI technology, the creation of such content will become more efficient and diversified, bringing us more possibilities.