News Australia encountered unprecedented challenges in 2023, with annual profits falling sharply by 75%, a shocking figure. The main reason for this situation is the sharp decline in Australian printing and digital advertising revenue. However, despite the difficulties, News Corp. has not lost confidence and is optimistic about the development of artificial intelligence, believing it is a new opportunity.
News Corp. For the first time, more than half of its revenue comes from digital streaming, a shift marks a significant progress in their digital transformation. To cope with the decline in advertising revenue, News Corp is actively looking for new revenue sources, especially in the era of artificial intelligence, where they plan to use their unique content collections and intellectual property rights to explore new business models.
News Corp is actively negotiating with all parties to determine the value of its content in the era of artificial intelligence. They believe that with the continuous advancement of artificial intelligence technology, the value of news content will be redefined and expected to be monetized through new technical means. News Corp senior executives said they will continue to invest in technological innovation to ensure they remain at the forefront of the competition in the future.
Although 2023 has been a challenging year for News Corp, they have not stopped. Instead, they are actively adapting their strategies to adapt to the rapidly changing market environment. By embracing artificial intelligence technology, News Corp hopes to find new growth points and lay a solid foundation for its future development.
Overall, although News Corp's performance in 2023 is not satisfactory, they are still full of hope for their future prospects. Through continuous innovation and adjustment of strategies, News Corp is expected to find new development paths in the era of artificial intelligence and re-establish its leadership in the media industry.