JustGiving, a well-known fundraising platform in the UK, announced that it will introduce generative artificial intelligence technology to help users create fundraising pages and write personal stories more efficiently. This innovative move aims to improve fundraising efficiency and allow users to share their fundraising activities with more confidence.
Writing a personal story is a key part of the fundraising page, and research shows that fundraising pages with clear and touching stories can raise about 65% more money than pages without stories. JustGiving hopes to use generative AI tools to help users express their emotions and needs more easily, thereby attracting more supporters.
Generative AI technology will automatically generate personalized story content based on the basic information provided by users, and users can adjust and modify it according to their needs. This tool not only saves time, but also helps users who are not good at writing to better convey their message.
It is worth mentioning that AI services are completely optional, and users can choose to continue using personal stories they write to ensure that everyone can express them in their own way. JustGiving's move will undoubtedly bring more flexibility and convenience to fundraisers.
With the continuous advancement of generative AI technology, this innovative attempt by JustGiving not only improves fundraising efficiency, but also opens up new possibilities for future philanthropy. We look forward to seeing more users successfully achieve their fundraising goals through this tool and bring more positive energy to society.