Amazon's advertising department recently launched a generative AI tool called "Image Generation" to help advertisers overcome the difficulties of creative conception. According to the survey, the biggest difficulty 75% of advertisers encounter in the promotion process is creative conception. This new tool can automatically generate lifelike creative pictures based on product details, greatly simplifying the advertising production process.
Advertisers can quickly create and test multiple ad versions by simply uploading product images and adding simple text prompts. This feature not only saves time and resources, but also effectively improves the attractiveness and conversion rate of advertising. Amazon said the tool has been opened to some advertisers and plans to further expand its usability in the future.
The launch of the "image generation" tool marks another innovation by Amazon in the field of advertising technology. By leveraging AI, Amazon hopes to help advertisers produce attractive advertising content more efficiently, thus leading to a competitive market.
With the continuous development of generative AI technology, its application prospects in the advertising industry are broad. Amazon's move not only improves the efficiency of advertising production, but also provides advertisers with more creative possibilities. In the future, with the further maturity of technology, generative AI tools are expected to be widely used in more fields.
In short, Amazon's "image generation" tool provides advertisers with a powerful creative assistant to help them overcome creative barriers and improve advertising effectiveness. The application of this innovative technology will undoubtedly bring new changes and opportunities to the advertising industry.