At the 2025 International Consumer Electronics Show (CES), LG Electronics officially released a series of innovative AI services with its forward-looking vision, aiming to enhance consumers' daily convenience in home, vehicle and office environments through intelligent technology sex. LG Electronics CEO Zhao Zhouwan emphasized at the press conference that the company's vision is to redefine people's living space through AI technology and allow intelligent technology to seamlessly integrate into every detail of daily life.
Zhao Zhouwan introduced LG's AI strategy in detail, called "Intimate Intelligence", which emphasizes the people-oriented design concept and is committed to improving the quality of life through technology. LG focuses on three core areas: interconnected devices, powerful AI assistants and integrated services. In addition, LG has also announced a strategic partnership with technology giant Microsoft to jointly promote the innovation and application of AI technology. An important result of this collaboration is that Microsoft's Xbox Cloud Games will provide services on LG's smart TVs through Xbox apps, which not only enriches LG's entertainment ecosystem, but also helps it expand with its competitor Samsung in the cloud gaming field. Strong competition.
With Xbox Game Pass Ultimate, users can directly access hundreds of popular games on their LG smart TVs, including Call of Duty: Black Ops 6 and the upcoming Avowed. Users only need to equip a Bluetooth wireless controller to enjoy a smooth cloud gaming experience. Chris Jo, senior vice president of LG Media Entertainment Solutions, said that this cooperation will significantly enhance the gaming experience of LG smart TVs, provide users with more popular gaming options, and further consolidate LG's leading position in the smart home field.
To further promote the integration and application of AI technology, LG has also acquired startup Athom, aiming to integrate its hundreds of millions of devices and 170 brands to generate AI services more efficiently and collaborate seamlessly with other platforms. At the exhibition, LG showed off a cute rolling robot called Q9, which can have natural conversations with family members, further reflecting LG's vision of using AI in family life.
LG’s goal is to achieve a work-free family life through its home-specific operating system and core appliance technology and create a seamless life experience. AI technology will be widely used in various life scenarios. For example, in the car, AI can interact with the driver through voice, prompting an accident ahead and suggesting a diversion, and even automatically playing relaxing music when the driver's heart rate is detected. to help calm it. This intelligent application not only improves driving safety, but also brings users a more comfortable travel experience.
At the press conference, LG also said it will use AI technology to help consumers manage complex content relationships, find free content, and handle multiple subscription services in their homes. The company hopes to make the mobile experience in cars more personalized through intelligent solutions and improve the overall convenience of travel. LG's series of innovative measures not only demonstrates its deep technological accumulation in the field of AI, but also lays a solid foundation for its competition in the future smart home and smart travel markets.
Key points:
LG launches new AI services to help daily life in homes, cars and offices.
LG cooperates with Microsoft to introduce Xbox cloud gaming to LG smart TV.
LG hopes to achieve seamless life experience and personalized services through AI technology.