Disney is actively embracing emerging technologies such as artificial intelligence and mixed reality to enhance its competitiveness in its film, television and theme park businesses. To this end, the company has established a new department called the "Technology Empowerment Office" aims to effectively integrate these cutting-edge technologies into various business areas of Disney, enhance user experience, and ensure that technology development is aligned with the company's strategic goals. The office is led by Jamie Voris, former chief technology officer of the film studio, who will focus on driving Disney’s overall strategy in technological innovation.
Disney is forming a new division called the Office of Technology Enablement to integrate emerging technologies such as artificial intelligence (AI) and mixed reality into its film, television and theme park businesses.
The department will be led by Jamie Voris. Voris currently serves as Chief Technology Officer (CTO) of the Film Studio, and his position will be replaced by Eddie Drake.
The goal of the Office of Technology Empowerment is to ensure that technology projects are aligned with Disney’s strategic goals, but will not centralize these projects. According to people familiar with the matter, the office is expected to expand to about 100 employees.
This new initiative shows Disney’s active layout in technological innovation and application, aiming to enhance user experience by integrating cutting-edge technologies and maintain a leading position in the highly competitive entertainment industry. With the development of AI and mixed reality technology, Disney is expected to achieve new breakthroughs in content creation, audience interaction and immersive experience.
By forming a technology empowerment office, Disney demonstrates its firm commitment to technological innovation and lays a solid foundation for the company's future development. This indicates that Disney will bring more surprising and innovative entertainment experiences to its audience.