Amazon AWS recently announced the establishment of the "Genetic Artificial Intelligence Partner Innovation Alliance" to expand the influence of its Generative Artificial Intelligence Innovation Center program and provide customers with a wider range of and more professional generative AI solutions. The alliance integrates nine world-leading system integrators and consulting firms, including Botsell Allen Hamilton, Deloitte, and others, which will provide industry and region-specific expertise to assist customers with the full process from proof of concept to production implementation . This move marks a further deepening of AWS' strategic layout in the field of generative artificial intelligence, aiming to help more customers use AI technology to improve efficiency and competitiveness, and provide more support for start-ups.
Amazon Web Services (AWS) recently announced the launch of the GenAI Partner Innovation Alliance, aiming to expand its GenAI Innovation Center program through system integrators (SI) and consulting firms influence. The program, launched in June 2023, aims to help customers connect with AWS’ AI and machine learning scientists and strategic experts to jointly envision, identify and develop generative AI solutions.

To achieve this, the Partner Innovation Alliance will provide clients with a global network of system integrators and consulting firms with extensive expertise in related fields. The initial phase of the alliance joins hands with nine global partners to provide industry- and region-specific expertise and add resources to support customers in proof of concept and production implementation.
The nine partners in this collaboration include Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, Quanitphi and Rackspace. In addition, Deloitte and Caylent are also involved as the alliance's initial system integrators.
“We focus on developing end-to-end solutions and customizing the underlying models when necessary to meet specific needs while always prioritizing security and scalability,” said Sri Elaprolu, global head of AWS Generative Artificial Intelligence Innovation Center. "He further pointed out: "This customer-centric strategy has played an important role in driving the success of generative AI innovation centers. Now, with the growing network of partners, we can help more customers leverage generative labour." Intelligence promotes innovation, improves productivity, and enhances competitive advantages."
Sam Liew, CEO of NCS Government Strategic Business Group, said the Partner Alliance will enable the service provider to combine its experience in the Asia-Pacific region with AWS’s generative AI services and its mature and innovative approaches. “Through our NCS Public Interest Generative AI Center, we will work with AWS to help more public sector organizations successfully transform generative AI, unlock its potential and tailor-made to fit the local language, culture and business environment solution.” he added.
It is worth mentioning that AWS also launched a Generative AI Highlights Program in Asia Pacific and Japan in June 2023, aiming to support startups that are building generative AI applications, especially those at the seed stage. .
Key points:
AWS launches the Generative Artificial Intelligence Partner Innovation Alliance, aiming to expand customer support capabilities.
The partner network covers nine global companies, providing industry-specific expertise and resources.
In addition, AWS has launched a Generative Artificial Intelligence Highlights Program to support startups to develop related applications.
In short, AWS's series of initiatives demonstrate its determination to actively expand its ecosystem in the field of generative artificial intelligence and to provide full support to its customers. Through partner alliances and highlights programs, AWS will further promote the popularization and application of generative artificial intelligence technologies and accelerate the digital transformation of all walks of life.