The global personal smart audio equipment market rebounded strongly in the third quarter of 2024. Canalys data showed that shipments reached nearly 126 million units, a year-on-year increase of 15%, successfully getting rid of the sluggishness in 2023. This growth spans major regions and all major product categories around the world, with the Indian market performing particularly well, with an increase of up to 51%. The report deeply analyzes the driving forces behind market growth, including the market performance of TWS headphones, wireless neck-mounted headphones and open headphones, and discusses the competitive trends of different brands and regions markets, as well as future development trends.
This growth trend shows that consumers' demand for smart audio devices continues to grow, especially for high-performance devices with advanced features such as active noise reduction. At the same time, the rise of open headphones also reflects the growth trend in the health and fitness sectors. However, while Chinese brands are actively expanding the international market, they are also facing the challenge of improving product quality and innovation. In the future, the smart audio equipment market will continue to evolve, competition among brands will become more intense, and technological innovation will become the key driving force.
The surge in demand for TWS and wireless neck-mounted headphones in the Indian market, as well as the rapid development of the open headphone market, have injected new vitality into the entire industry. The active expansion of Chinese brands in the international market also indicates that the competition in the global smart audio equipment market will be more diversified and complex in the future.